Not long ago, a buyer seeking a mid-sized pickup had several strong choices. But Ford (NYSE:F) and General Motors (NYSE:GM) discontinued their entries, leaving the market to Toyota (NYSE:TM) and Nissan (NASDAQOTH:NSANY) while they focused their efforts on full-sized pickups.
But now, GM's coming back. The General says that it will unveil its all-new 2015 Chevy Colorado on Wednesday. As Motley Fool contributor John Rosevear reports in this video, the Colorado is aimed straight at Toyota's class-leading Tacoma -- and it could find a substantial market.
Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.