Investors and TV competitors ignore The CW network at their peril, Fool contributor Tim Beyers says in the following video.
Viewership is up 9% so far this season, Newsday reports, leading the CW's executives to re-up all three of its new dramas: Reign, The Tomorrow People, and The Originals, a spinoff of series anchor The Vampire Diaries. The show enjoyed its highest rating yet (i.e., 2.4 million viewers) in the latest episode: "Bloodletting." Were the network a sports team, we'd be saying that the CW has momentum.
That's good news for Time Warner (NYSE:TWX.DL) stock, Tim says. Why Warner and not CBS, the network's 50-50 partner in the CW? Warner's intellectual property is doing more to inform the channel's lineup. Plans include a pilot for DC Comics characters the Flash (starring Glee actor Grant Gustin), and Hourman. Another DC property -- Arrow, based on the Green Arrow comic book -- is already a hit in its second season. Expect to see more such shows if ratings continue to improve. For now, it's a small but needed win for a channel that draws a much smaller audience than the Big Three.
Do you agree? Would you buy, sell, or hold Time Warner stock at current prices? Please watch the video to get Tim's full take, and then leave a comment to let us know where you stand.