Do consumers trust Netflix more than the contents of their digital video recorder? It's close, Fool contributor Tim Beyers says in the following video.
Live TV was the first choice of a survey of 1,200 adults aged 18-49. Streaming ranked second followed by anything saved on the household DVR, researcher Frank N. Magid Associates found in a study performed in association with Sony's (NYSE:SNE) Crackle business unit. More than 96% of respondents had the ability to stream programming to a television, a startling ratio when you consider that only a few years ago Netflix was still known as a DVD rent-by-mail company.
How important are the findings? There's an agenda here, since Crackle makes and distributes streamed content and Sony sells TVs, Tim says. Yet investors should also be encouraged to see streaming emerge as the second most popular option for evening viewing. At the very least, Tim says, it validates Netflix's decision to fund a slew of original shows.
Do you agree? How often do you choose steaming over live TV and time-shifted programming? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Netflix at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
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