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Is Samsung Aiming Too High?

By Evan Niu, CFA and Ashraf Eassa – Jan 29, 2014 at 2:45PM

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Samsung's recently announced 12.2" tablet seems to be extremely expensive.

Samsung's (NASDAQOTH: SSNLF) strategy in the mobile market is to try just about every variation on a theme to see what works and what doesn't. With rumors that Apple (AAPL 1.56%) is planning a 12.9-inch iPad (which some refer to as the iPad Pro), it seems that Samsung is out to crash Apple's party by being first to the scene with a gigantic tablet. 

That said, with the first sites taking pre-orders, it looks as though these larger tablets from Samsung aren't going to come cheap. The first Samsung 12.2-inch Galaxy Note Pro devices are selling for north of $1,000 for pre-orders, pushing into Microsoft (MSFT 1.50%) Surface Pro territory. Will this succeed, or is Samsung simply aiming too high? 

Join Evan Niu and Fool contributor, Ashraf Eassa, as they dig deeper. 

Ashraf Eassa has no position in any stocks mentioned. Evan Niu, CFA owns shares of Apple. Evan Niu, CFA owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple and Microsoft. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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