We've all seen them in the news -- but when will drones make an appearance in our portfolios? 

While their military applications dominate the headlines, the potential of unmanned aerial vehicles (or "UAVs") extends far beyond the field of combat. That's why everyone from Facebook (NASDAQ:FB) to Amazon.com (NASDAQ:AMZN) is looking to transform "drone" from a misunderstood word to a day-to-day part of the modern consumer experience.

Check in with Foolish analysts Lyons George and Rex Moore as they report from the South by Southwest Interactive technology conference in Austin -- where entrepreneurs, academics, and venture capitalists all agree that the drone market is poised to take off in an entirely different direction. This includes pure plays like AeroVironment (NASDAQ:AVAV), as well as Google (NASDAQ:GOOGL) and other less-obvious companies.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.