During the keynote speech on Monday, Apple's executive team unveiled a sweeping series of fresh innovations and product upgrades that left the tech world buzzing. But the steady stream of news that's emerged from Apple's WWDC this week has largely overshadowed what could very well be the most important Apple storyline of the first half: its $3 billion Beats buyout that was officially announced last week
Apple bets big, wins big on Beats
Since Apple's announcement, we've seen more specifics emerge pertaining to the exact financial details behind Beats' business, which certainly helps shape our understanding of Apple's likely reasoning in consummating this deal.
We now know that $2.5 billion of the total $3 billion deal value was allocated to Beats' headphone business, which then also pegs a value of around $500 million for Beats Audio. And as Beats Audio remains a fledgling, albeit thus far well-received, business, this once again supports the idea that Apple truly wanted Beats for its executive team at the end of the day. In the following video, tech and telecom specialist Andrew Tonner looks at the financials of Apple's Beats buyout in greater detail.