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How Does Zillow Make Money?

By Frank BassUpdated Oct 7, 2025 at 8:11 PM | Fact-checked by Robin Hartill, CFP

Key Points

  • Zillow earns money by charging agents to advertise and connect with buyers.
  • Subscription services and selling data offer secondary revenue streams.
  • Zillow is the most visited real estate platform in the world.

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