How to Buy Amazon Stock (AMZN): Your Step-by-Step Guide

How to buy Amazon stock directly

You can buy Amazon shares through any standard brokerage account. If you don’t have one yet, you can open an account with one of our favorite online brokers in just a few minutes.

1. Open a brokerage account: Choose a trusted, user-friendly platform and complete the quick setup process.
2. Fund your account: Transfer money so you’re ready to make your purchase.
3. Search for Amazon: Enter the ticker symbol "AMZN" into the search bar to bring up Amazon's trading page.
4. Decide how many shares to buy: Think about your goals, risk tolerance, and how Amazon fits into your overall portfolio. Fractional shares may be available if you're starting small.
5. Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
6. Submit your order: Confirm the details and submit your buy order.
7. Review your purchase: It's that simple! Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.

How much does it cost to buy Amazon stock?

For years, Amazon stock had seemed out of reach to many beginning investors because it traded at a high price per share. However, the e-commerce giant completed a 20-for-1 stock split in 2022, reducing the share price from about $2,300 per share to $115 per share.

The share price has increased a bit since its split in 2022. However, purchasing one share is still within the reach of most people just starting their investing journey. In late 2025, Amazon's stock was around $220 per share.

If that is still too high for you, many brokerage platforms enable users to invest in fractional shares. Many of those brokers let you invest in Amazon and other companies for as little as $1.

How to invest in Amazon through ETFs

If you want exposure to Amazon but don’t want to pick individual stocks, you can invest through an exchange-traded fund (ETFs). ETFs let you own small pieces of many companies at once, including Amazon, and they trade just like regular stocks.

To buy an ETF, you’ll follow the same process as buying Amazon directly, but instead of searching for the ticker AMZN, you’ll search for the ETF’s ticker symbol.

How much should I invest in Amazon stock?

The amount you invest in Amazon stock is up to you, though you should understand basic stock market guidelines for investors first.

With its share price around $220, you probably should have around $2,200 total available to invest before buying Amazon stock. If not, you should allocate less than 10% of what you have available to invest in buying fractional shares.

The bottom line

Amazon is the world's second-largest retailer. It has its sights set on eventually overtaking Walmart at the top, which could drive its stock price higher -- a long-term goal that helps shape how many investors think about where Amazon stock could be headed.

Thanks to the company's recent stock split and the increasing availability of fractional share investing, it doesn't cost much to invest in Amazon. Also, given the ease and convenience of ETFs, you don't have to invest directly in Amazon if you don't have the time, making it even easier to invest in the e-commerce giant these days.

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