Trump Media stock hasn't been public very long, but it's already gotten a lot of attention from investors. That shouldn't come as a surprise. After all, few people can consistently attract media attention like Donald Trump. It's also unique for the president of the United States to be so closely associated with a publicly traded company.
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The 47th president has been a magnet for the tabloids since the 1980s, well before he entered the White House for his first term. So, in many ways, it makes sense that he finally started his own media company, Trump Media & Technology Group (DJT +1.53%)(NASDAQ:DJTW.W), or Trump Media for short.
NASDAQ: DJT
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The genesis of Trump Media, the parent company behind Trump's Truth Social social media platform, was Trump's response to being banned from Twitter (now X) in 2021. After a long period of awaiting a merger with the special purpose acquisition company (SPAC) Digital World Acquisition Company, Trump Media is now publicly traded and was valued at $4.5 billion as of March 2025.
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Are you interested in investing in Trump Media stock? Keep reading to learn more about it.
How to buy Trump Media stock
Now that Trump Media & Technology Group is publicly traded, investing in the stock is basically the same as investing in any other publicly traded company. Let's take a look at the step-by-step moves you need to make to buy Trump Media stock.
- Open your brokerage app: Log into your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should I invest in Trump Media?
If you're wondering whether you should invest in Trump Media, you should first understand that this is a very risky stock. Not only is it newly public, but it's also unprofitable and has barely any revenue. For 2024, Trump Media reported a generally accepted accounting principles (GAAP) loss of $400.8 million and just $3.6 million in revenue.
The company has made big promises, and it launched its own streaming network, Truth+, last October with its own content delivery network and streaming apps. However, the new streaming service seems to have had trouble breaking through in a crowded entertainment landscape thus far. The company has not released any metrics about users.
Looking ahead, Trump Media plans to branch out into financial services by launching the Truth.Fi FinTech brand, showing management's aim to make the company a sort of Trump-centric super-app that offers a wide range of services.
Trump Media's current results show that the business is in the development stage, but its market cap of more than $4 billion indicates big expectations from investors.
Is Trump Media profitable?
Trump Media is not currently profitable. However, its GAAP losses may make it seem like it's losing more money than it actually is, since some of those losses stem from the SPAC combination that took it public.
On an adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) basis, the company lost $76.3 million in 2024 and $66 million on a free-cash-flow basis.
Trump Media could become profitable, but it will need to generate meaningful revenue. The first step toward profitability is likely building an advertising business like other social media companies and then a streaming business. However, it could take several years for Trump Media to turn profitable.
Does Trump Media pay a dividend?
Trump Media doesn't currently pay a dividend. The stock has just gone public and isn't currently profitable. Investors shouldn't expect Trump Media to pay a dividend for at least a few years, if ever. In its 2024 annual report, the company said it has no plans to pay any cash dividends for the foreseeable future.
ETFs with exposure to Trump Media
Although Trump Media is a new stock, some exchange-traded funds (ETFs) have already added the new social media company to their holdings. Those include five mostly small ETFs, as shown in the chart below:
ETF | Ticker | Assets Under Management | Expense Ratio |
|---|---|---|---|
Schwab U.S. Small-Cap ETF | $17.7 billion | 0.04% | |
Global X Social Media ETF | $122.7 million | 0.65% | |
BNY Mellon US Mid Cap Core Equity ETF | $535.2 million | 0.04% | |
Fidelity Nasdaq Composite Index ETF | $7.42 billion | 0.21% | |
Goldman Sachs MarketBeta U.S. 1000 Equity ETF | $1.86 billion | 0.11% |
As you can see from the chart, a number of ETFs offer exposure to Trump Media, some of which track social media stocks or broader indexes. If the company expands into new industries, such as video streaming and fintech, it could be added to more sector ETFs.
Will Trump Media stock split?
Trump Media stock is unlikely to split anytime soon. Stock splits generally happen with companies that have been publicly traded for a significant amount of time and whose stocks have appreciated significantly.
At the time of writing, Trump Media stock was trading at around $20 a share, much lower than the price of a stock that typically splits its shares. Trump Media may eventually split its shares, but that is unlikely to happen without substantial price appreciation.
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The bottom line on Trump Media
Trump Media stock might be intriguing to a number of investors, but investors should be aware that it carries a lot of risk. It's not currently profitable and barely has any revenue. While its cash burn rate is sustainable, it's unclear whether the company can create a sustainable business.
At a market cap above $4 billion, investors are placing high expectations on Trump Media stock. The business will eventually need to justify that valuation, which puts it at risk for a sell-off.
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