Trump Media & Technology Group (DJT -4.89%)(DJTW.W -1.98%) has attracted outsized attention since going public, largely due to its close association with Donald Trump -- a rarity for a sitting U.S. president and a public company.
The company was formed after Trump was banned from Twitter in 2021 and is best known as the parent of Truth Social. After a lengthy SPAC merger process with Digital World Acquisition Company, Trump Media began trading publicly and was valued at about $3.7 billion by October 2025, down from roughly $6.7 billion at the end of 2024.
Here’s what to know if you’re considering investing in Trump Media stock.
How to buy Trump Media stock
Now that Trump Media & Technology Group is publicly traded, investing in the stock is basically the same as investing in any other publicly traded company. Let's take a look.
- Open your brokerage account: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
- Search for Trump Media: Enter the ticker "DJT" into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should you invest in Trump Media?
If you're wondering whether you should buy Trump Media stock, you should first understand that this is a very risky stock. Not only is it newly public, but it's also unprofitable and has barely any revenue. For 2024, Trump Media reported a generally accepted accounting principles (GAAP) loss of $400.8 million, and it has had less than $1 million in revenue in each of the first two quarters of 2025.
The company has made big promises, and it launched its own streaming network, Truth+, last October with its own content delivery network and streaming apps. However, the new streaming service seems to have had trouble breaking through in a crowded entertainment landscape thus far. The company has not released any metrics about users.
Trump Media announced plans to branch out into financial services by launching the Truth.Fi FinTech brand, showing management's aim to make the company a sort of Trump-centric super-app that offers a wide range of services.
Trump Media's current results show that the business is in the development stage, but its market cap of more than $4.5 billion indicates big expectations from investors.
NASDAQ: DJT
Key Data Points
Is Trump Media profitable?
Trump Media is not currently profitable. However, its GAAP losses may make it seem like it's losing more money than it actually is, since some of those losses stem from the SPAC combination that took it public.
On an adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) basis, the company lost $24.6 million in the second quarter of 2025 with less than $1.8 million of free-cash-flow.
Trump Media could become profitable, but it will need to generate meaningful revenue. The first step toward profitability is likely building an advertising business like other social media companies and then a streaming business. However, it could take several years for Trump Media to turn profitable.
Does Trump Media pay a dividend?
Trump Media doesn't currently pay a dividend. The stock has just gone public and isn't currently profitable. Investors shouldn't expect Trump Media to pay a dividend for at least a few years, if ever. In its 2024 annual report, the company said it has no plans to pay any cash dividends for the foreseeable future.
How to invest in Trump Media through ETFs
Although Trump Media is a new stock, some exchange-traded funds (ETFs) have already added the new social media company to their holdings. Those include five mostly small ETFs, as shown in the chart below.
ETF | Ticker | Assets Under Management | Expense Ratio |
|---|---|---|---|
Schwab U.S. Small-Cap ETF | $19.1 billion | 0.04% | |
Global X Social Media ETF | $150.2 million | 0.65% | |
BNY Mellon US Small Cap Core Equity ETF | $59.1 million | 0.04% | |
Fidelity Nasdaq Composite Index ETF | $9.1 billion | 0.21% | |
Goldman Sachs MarketBeta U.S. 1000 Equity ETF | $2.1 billion | 0.11% |
As you can see from the chart, a number of ETFs offer exposure to Trump Media, some of which track social media stocks or broader indexes. If the company expands into new industries, such as video streaming and fintech, it could be added to more sector ETFs.
Will Trump Media stock split?
Trump Media stock is unlikely to split anytime soon. Stock splits generally happen with companies that have been publicly traded for a significant amount of time and whose stocks have appreciated significantly.
At the time of writing, Trump Media stock was trading at around $16 a share, much lower than the price of a stock that typically splits its shares. Trump Media may eventually split its shares, but that is unlikely to happen without substantial price appreciation.
The bottom line
Trump Media stock might be intriguing to a number of investors, but they should be aware that it carries a lot of risk. It's not currently profitable and barely has any revenue. While its cash burn rate is sustainable, it's unclear whether the company can create a sustainable business.
At a market cap above $4.5 billion, investors are placing high expectations on Trump Media stock. The business will eventually need to justify that valuation, which puts it at risk for a sell-off.
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