So, you think you might want to invest in Unity Software (U -1.26%)? You're not alone. The American tech expert is an innovator in the field of video game technology. In fact, its 3D modeling and world-building tools are so advanced and easy to use that Hollywood has embraced them. Unity's technology is also an industry-standard movie-making platform nowadays.
Is Unity profitable? Does the company pay a dividend? Is it a good investment? Read on for an overview of the company and its business and how you can buy shares of Unity Software stock today.
How to buy Unity Software stock
Follow these steps to buy shares of any publicly traded stock, such as Unity Software.
- Open your brokerage account: Log in to your brokerage account where you handle your investments. If you don't have one yet, take a look at our favorite brokers and trading platforms to find the right one for you.
- Search for Unity Software: Enter the ticker "U" into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should you invest in Unity Software?
Buying Unity Software stock is a simple way to invest in the video game sector, movie and TV series producers, and the metaverse without picking a winner within these broad market categories. Anywhere you might encounter digital video supported by realistic physics models and other world-building features, Unity's namesake game engine can get the job done.
Of course, it isn't the only name in the game. The Unreal Engine from Epic Games is Unity's clearest head-to-head rival. Other alternatives include Autodesk's (ADSK +1.59%) Maya and 3ds Max, Adobe's (ADBE +3.70%) Substance 3D and After Effects, and the open-source Blender platform.
You should consider how the Unity Engine and its competitors pursue new opportunities in this dynamic market. Unity Software stock is subject to unpredictable swings amid a constant onslaught of technology upgrades, contracts won or lost, and other potentially game-changing news.
As a Unity investor, you must keep an eye on Unity's business and how the stock market reacts to the news. It is a volatile stock, sometimes caught in an overvalued or undervalued limbo for no good reason. You need to be prepared for turbulence and potholes on this trip.
NYSE: U
Key Data Points
Is Unity Software profitable?
Unity Software runs a classic, high-growth business model. The company reinvests incoming revenues into growth-promoting expenses, such as research and development or sales and marketing, resulting in skimpy or negative bottom-line earnings.
In the first six months of 2025, Unity reported revenue of nearly $876 million, down from $909.6 million in the same period in 2024. Together, sales and research consumed nearly $759 million of the incoming cash, contributing to a loss from operations of $247.7 million in the first half of the year. However, this was an improvement on the $504.4 million loss the prior year.
In other words, Unity is not interested in generating a profit yet. The company is laser-focused on maximizing its top-line growth at this point, aiming to expand its customer base and developer community as far as possible before shifting into a profit-oriented mode.
If you're reading this in 2026, or maybe even 2030, the story probably hasn't changed. Unity isn't likely to run out of potential growth in this decade.
Does Unity Software pay a dividend?
Most growth-obsessed tech stocks don't pay dividends, funneling that cash into boosting the business instead. Unity Software follows that path and has not yet paid a dividend.
An exchange-traded fund (ETF) is a stock-like investment that tracks the performance of more than one stock (or bond or other type of asset). ETFs are similar to a classic mutual fund but with a few important differences.
How to invest in Unity Software through ETFs
Many ETFs, including some good technology ETFs, choose to own some Unity Software stock. Here are a few ETFs with substantial exposure to Unity's stock in late 2025.
Exchange-Traded Fund (ETF) | ETF's Net Asset Value | % Allocation of Unity Software Stock |
|---|---|---|
Global X Video Games & Esports ETF (NASDAQ:HERO) | $169.5 million | 4.3% |
iShares Expanded Tech-Software Sector ETF (NYSEMKT:IGV) | $9 billion | 0.38% |
Roundhill Ball Metaverse ETF (NYSEMKT:METV) | $327.5 million | 2.67% |
Will Unity Software's stock split?
As of October 2025, Unity Software has not split its stock since entering the public market in September 2020. The stock price plunged amid the inflation crisis of 2022, and Unity doesn't seem likely to announce a split any time soon.
This may change if Unity's stock soars in the coming years, but it's not worth holding your breath and waiting for an upcoming stock split. These events are exercises in accounting mathematics that don't add any real value to the stock.
The bottom line
Unity Software is an established leader in a few exciting markets, and you'll probably never get bored watching the 3D graphics and world-building sectors evolve. Unity may be the perfect stock for a growth-oriented portfolio, while value investors are less likely to take a serious interest in the stock.
Either way, you're ready to take the first steps to investing in the stock market or expanding your horizons where Wall Street crosses Silicon Valley.
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