Is Roblox a buy, hold, or sell?

As of January 2026, Wall Street analysts are pretty bullish on Roblox, issuing seven Strong Buy and 16 Buy recommendations for the stock. They have also issued 10 Hold recommendations out of 35 total recommendations.

Where will Roblox be in 2030?

Forecasts as far out as 2030 are difficult to get right, but CoinCodex predicts that Roblox stock will have an average annualized price of a little less than $50 per share in 2030.

What is the outlook for Roblox in 2026?

Roblox stock doesn't have a great outlook for 2026 due to an already anticipated loss in profit margins for the year. Its predicted average annualized price could be as low as $45.83.

Is Roblox a safe investment?

No, Roblox is not a mature business, and there are still a lot of questions about whether it can actually become consistently profitable. So it's not a safe investment at all. However, if it can turn its story around, today's investors may see substantial gains with a long-term mindset.

Roblox (RBLX) Stock Predictions for 2026 and Beyond

Roblox (RBLX) Stock Predictions: What Investors Should Expect in 2026 and Beyond

By Kristi Waterworth – Updated Jan 21, 2026 at 12:20 PM EST | Fact-checked by Frank Bass

Key Points

Roblox struggles with profitability despite high user engagement.
Analysts predict a significant price drop for Roblox stock by the end of 2026.
New ad partnerships by 2030 could potentially boost Roblox's revenue.

Roblox, the gaming platform where users themselves create the experience, has been a growing platform for years, but has long struggled with profitability. Despite a reported 151.5 million daily active users, Roblox is a company with a difficult-to-predict future. Read on for our Roblox stock price prediction for 2026 and 2030.

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NYSE: RBLX

Roblox

Today's Change

(0.00%) $0.00

Current Price

$47.55

Key Data Points

Market Cap

$34B

Day's Range

$47.14 - $48.66

52wk Range

$40.15 - $150.59

Volume

4.7M

Avg Vol

11.5M

Gross Margin

24.09%

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2030 forecast

A lot will have to change for Roblox for 2030 to be any better than 2026. Since it's not yet profitable and seems to only be losing more money as it expands, it's understandable that the price forecast is grim. Of course, this assumes that the company remains on a similar trajectory. We can't anticipate a black swan event or even a sudden epiphany in Roblox research and development (R&D).

New advertising partnerships that have just been announced could definitely change the company's stars by the time 2030 rolls around, but so far, these are mostly hopes and dreams -- not anything that has hit the balance sheet or made a dent in money hemorrhaging out the door.

By 2030, CoinCodex only anticipates an average annualized price of $49.64 for the stock, only an 8% growth over those four years between 2026 and 2030.

Roblox's highlights and risks

The popularity of Roblox continues to drive optimism for the platform, but it has experienced substantial and serious issues with operating a platform of this nature. The biggest risks continue to come from user safety, which includes child safety, since the platform is largely used by minors. Multiple lawsuits have been filed against the platform, as well as some countrywide regulatory bans, reducing the positive vibes and making parents and governments more hesitant to allow minors access to the platform.

Due to these issues, Roblox has dropped a lot of money on moderation, including both artificial intelligence (AI)- and human-powered safety teams. This has led to a predictable drop in the company's profit margin forecast that may continue through 2026 or even beyond, depending on just how much moderation is required to right the ship. It also has stiff competition from a range of video game companies, many of which are much more profitable than Roblox.

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Despite this, though, the company does have 151 million daily active users, a high for it. It also announced new advertising partnerships at CES 2026, including deals with both Amazon (AMZN -0.70%) and Alphabet (GOOG +0.21%)(GOOGL +0.58%), moving Roblox's sources of revenue from focusing primarily on the sales of virtual currency for the game itself to ad-generated revenue from multiple partners. This could be fundamental to increasing profitability in a relatively short period, given the size of its potential advertising audience.

All in all, Roblox investors need to keep in mind that Roblox is still an early-stage company trying to figure out its future. This could spell a lot of wins down the road, but you'll have to hold tight to your stock investments over all the bumps on the way to that point. Virtual spaces are tricky, especially when your target demographic is too young to have a credit card.

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Roblox prediction FAQ

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About the Author

Kristi Waterworth has been a contributing real estate and financial expert at The Motley Fool, covering real estate, investing, and personal finance topics, since 2020. Kristi has been interviewed by various TV media outlets and podcasts for her real estate investing expertise – from residential real estate to digital real estate and everything in between. Kristi’s journalist career spans over 25 years, and she has written about real estate investing, homeownership, and home construction specifically for the last decade. She was also previously a licensed Realtor and general building contractor before the Great Recession and housing market collapse. She holds a bachelor’s degree in American history from Columbia College in Missouri.

TMFMaldivesBlue

@MaldivesBlues

Kristi Waterworth has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet, Amazon, and Roblox. The Motley Fool has a disclosure policy.

Roblox (RBLX) Stock Predictions: What Investors Should Expect in 2026 and Beyond

Key Points

NYSE: RBLX

Key Data Points

2030 forecast

Roblox's highlights and risks

Related investing topics

An Introduction to Digital Real Estate in the Metaverse

Best Video Game Stocks for 2026 and How to Invest

6 Best Communication Stocks for 2026 and How to Invest

5 Best Metaverse Stocks in 2026 and How to Invest

Roblox prediction FAQ

About the Author

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Roblox prediction FAQ

Is Roblox a buy, hold, or sell?

Where will Roblox be in 2030?

What is the outlook for Roblox in 2026?

Is Roblox a safe investment?

RBLX forecast

2026 forecast

2030 forecast

Roblox's highlights and risks

Related investing topics

NYSE: RBLX

Key Data Points