Please ensure Javascript is enabled for purposes of website accessibility

This Just In: Upgrades and Downgrades

By Rich Smith – Updated Apr 6, 2017 at 2:08PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Bernstein rolls the dice on MasterCard and Visa.

At The Motley Fool, we poke plenty of fun at Wall Street analysts and their endless cycle of upgrades, downgrades, and "initiating coverage at neutral." So you might think we'd be the last people to give virtual ink to such "news." And we would be -- if that were all we were doing.

But in "This Just In," we don't simply tell you what the analysts said. We'll also show you whether they know what they're talking about. To help, we've enlisted Motley Fool CAPS, our tool for rating stocks and analysts alike. With CAPS, we track the long-term performance of Wall Street's best and brightest -- and its worst and sorriest, too.

And speaking of the best ...
Wall Street wizard Bernstein did its level best to boost the fortunes of MasterCard (NYSE:MA) and Visa (NYSE:V) shareholders yesterday. Initiating coverage on the two biggest names in plastic money, Bernstein advised investors to buy both ahead of earnings.

A fat lot of good it did 'em, of course. As the NYSE and Nasdaq each gained a percent or two, Visa rose less than half that, while MasterCard shares actually declined in value. But while investors who own the shares now might be disappointed at the market's reaction to Bernstein's initiation, new buyers may be elated: Here, it seems, is a chance to buy two hot stocks, both beloved of Wall Street, and get 'em both at close to the prices they fetched before news of the upgrade broke.

Ah, but is this a chance we should take?

Let's go to the tape
It really depends on whether you're "a gambling man." Because judging from Bernstein's record in the commercial lending sphere, that's just what an investment in its recommendations is: a guess. A 50-50 chance of being right.

After all, 50-50 is about how well previous Bernstein picks have fared:

Companies

Bernstein Says:

CAPS Says:

Bernstein's Picks Beating
(Lagging) S&P by:

US Bancorp (NYSE:USB)

Outperform

****

7 points

Zions Bancorp

Outperform

*

9 points

Wells Fargo (NYSE:WFC)

Outperform

***

3 points

Regions Financial

Outperform

**

53 points (two picks)

In fact, if Bernstein does manage to go 50-50 on yesterday's picks -- beating the market with MasterCard, say, while losing with Visa -- it should count itself lucky. Because its record with banks with large credit card operations is even worse than its record on Commercial Banks, generally:

Companies

Bernstein Says:

CAPS Says:

Bernstein's Picks Lagging S&P by:

Bank of America (NYSE:BAC)

Outperform

***

(10 points)

Capital One Financial (NYSE:COF)

Outperform

*

(16 points)

So why, I ask you, is Bernstein putting its already none-too-bright-'n'-shiny reputation on the line by making an outperform call on these stocks now?

After all, Visa's due to report its fourth-quarter earnings just hours from now, while MasterCard reports its news tomorrow. Why not wait a few hours till we all have a clearer picture of how the businesses are doing? Maybe see if investors overreact (one way or the other) to MasterCard's and Visa's reports, and see if a disparity in pricing emerges, that offers a good entry point?

Why not -- to be perfectly blunt -- wait for the facts, and make an informed decision?

Jump that gun!
My guess is that somebody at Bernstein noticed that average monthly sales rose 1.7% in Q4 2009, and card usage was up 5%. Reviewing these same numbers, The Wall Street Journal observed that in conjunction with major cost-cutting under way at the card companies, things are "finally working in [the card issuers'] favor." Rather than wait for the companies to confirm that opinion, however, Bernstein decided to beat the rush, upgrade on earnings eve, and collect the accolades when it's proven right.

Problem is -- that's not really a sure thing.

Safety first
After all, with both MasterCard and Visa trading at P/Es in the 20s, underemployment verging on 20%, and a consumer-led recession still far from over, there's no guarantee that the card giants are going to wow us today/tomorrow. And even if they do, well ... does anybody remember what happened with American Express (NYSE:AXP) last month?

AmEx beat estimates. (In fact, it nearly tripled last year's Q4 net.) Its CFO said the economy is "improving." And the stock still got killed. As of today, AmEx is trading down 7.5% from where it was pre-earnings.

Foolish takeaway
Now I don't mean to rain on Bernstein's parade or anything. Fact is, I don't know what we'll find in MasterCard's and Visa's earnings reports any better than Bernstein does. What I do know is that when you gamble on a "sure thing," you'd better have a record of betting right in the past, or you're liable to get burnt.

Bernstein doesn't have the record to justify such a bet. Jump the gun along with them, and you just might find you're playing Russian roulette.

Fool contributor Rich Smith has no position in any of the stocks named above, but American Express is a Motley Fool Inside Value selection. You can find Rich on CAPS, publicly pontificating under the handle TMFDitty, where he's currently ranked No. 707 out of more than 145,000 members. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Visa Inc. Stock Quote
Visa Inc.
V
$180.59 (-1.83%) $-3.37
Mastercard Incorporated Stock Quote
Mastercard Incorporated
MA
$290.11 (-1.18%) $-3.47
American Express Company Stock Quote
American Express Company
AXP
$137.45 (-2.00%) $-2.81
Bank of America Corporation Stock Quote
Bank of America Corporation
BAC
$31.03 (-2.21%) $0.70
Wells Fargo & Company Stock Quote
Wells Fargo & Company
WFC
$40.01 (-0.99%) $0.40
U.S. Bancorp Stock Quote
U.S. Bancorp
USB
$41.06 (-2.52%) $-1.06
Capital One Financial Corporation Stock Quote
Capital One Financial Corporation
COF
$91.30 (-2.64%) $-2.48

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.