Stitch Fix

Stitch Fix helps people find clothes they will love. It sends personalized boxes of outfits directly to your door. Stylists and computers work together to pick the right items.

What’s in the Box?

• Fix Offering: Personalized shipments of five items chosen by stylists and algorithms.
• Freestyle: Direct shopping for individual items recommended by personalized algorithms.
• Product Categories: Apparel, shoes, and accessories for women, men, and children.
• Owned Brands: Exclusive clothing labels created to fill gaps in the market.

How the Business Changed

• Ceased operations of the Stitch Fix UK business during the first quarter of fiscal 2024.
• Authorized a $150 million share repurchase program for Class A common stock in January 2022.
• Rebranded from rack habit inc. to Stitch Fix, Inc. in October 2011.

Mixing Data with Design

The company combines human expertise with artificial intelligence to offer highly personalized shopping. It uses a large data set shared directly by clients to improve its recommendation algorithms.

Measuring the Results

• Net revenue was $340.3 million in the three months ended May 2, 2026, up 4.7% year-over-year.
• Net revenue per active client was $578 as of May 2, 2026, up 6.6% year-over-year.
• Net loss from continuing operations was $10.5 million for the nine months ended May 2, 2026, down from $20.3 million.
• Free Cash Flow from continuing operations reached $15.4 million for the nine months ended May 2, 2026.
• Active clients totaled 2.309 million as of May 2, 2026, down 1.9% year-over-year.

The Final Word

Stitch Fix has transitioned from a pure subscription-style service to a flexible retail platform. By blending data science with human styling, the company continues to refine how it acquires and keeps clients.