Tracking price trends
The futures market helps show where prices might be headed. Traders and companies use it to keep an eye on trends in key industries, such as energy or agriculture, and this helps them plan for the future.
If a large company, such as Starbucks (SBUX +0.30%), reports potential droughts in major coffee-growing regions, it could use the futures market to lock in prices at current lower levels, ensuring it won't have to pay a premium later. This allows the company to maintain stable prices for customers and avoid sudden price increases that could hurt its bottom line or turn off consumers.
Example: How Wheat of the World uses a wheat futures market
It's summer, and Wheat of the World expects wheat prices to increase by winter due to smaller harvests caused by drought. Instead of waiting for winter, when prices might be higher, it buys wheat futures contracts. These contracts let the company lock in the current lower price of $5 per bushel of wheat by agreeing to buy 100,000 bushels in December.
Current price: $5 per bushel
Futures contract size: 100,000 bushels
Total investment: $500,000
Related investing topics