Alternatives to IPOs
The traditional IPO process isn't the only option for going public. Increasingly, companies are going public through direct listings. Among the stocks that have gone public through direct listings in recent years are Spotify (SPOT +1.02%), Slack (now owned by Salesforce) (CRM +3.69%), Coinbase (COIN -7.75%), Roblox (RBLX -2.01%), and Amplitude (AMPL -1.14%).
In a direct listing, a company simply allows the stock to begin trading on a public exchange such as the Nasdaq or the New York Stock Exchange. No new shares are issued. Rather, the direct listing gives insiders an opportunity to sell their shares on the open market. Going through a direct listing avoids many of the fees associated with underwriters and the need to go through a "road show," or presenting the investment opportunity to institutional investors. It also eliminates the lock-up period necessary for IPOs, allowing insiders and employees to immediately sell their shares.
A direct listing doesn't raise new capital the way an IPO does; no new shares are offered. It's also riskier in some ways than an IPO since there isn't an underwriter to help drum up demand for the stock. Direct listings tend to work best for well-known companies with an interested investor base and a clear value proposition.
Dutch auctions are also an option for companies seeking to go public without an IPO, although they are less common. Alphabet (GOOG -1.03%) (GOOGL -1.15%) is perhaps the best-known company to go public through a Dutch auction, using the technique in 2004. In a Dutch auction, potential buyers list the price they're willing to pay, and, when the company believes the price is high enough, it sells new shares at that price. Unlike a direct listing, Dutch auctions raise new capital.