Example of a retail bank
JPMorgan Chase is the largest bank in the U.S., with $4.14 trillion in assets as of October 23, 2024. It offers a full suite of retail banking services, including checking and savings accounts, CDs, mortgages, loans, lines of credit, 4,700 brick-and-mortar locations, a network of 15,000 ATMS, and online banking services.
As with many large commercial banks, JPMorgan Chase doesn't pay super-competitive interest rates to retail customers. For example, as of early October 2024, the annual percentage yield (APY) on a one-year CD of $10,000 or less was 4%; many smaller banks and credit unions paid about 5% for a similar product.
The reason is that when a bank has lots of physical locations, they have higher overhead costs. As a result, the bank has less savings to pass along to customers. The advantage, though, is that you get more convenience and access to a wide variety of services through a single financial institution.