Shareholder value is the value delivered by a company to investors who own shares in the company. Shareholder value is created when a company's management team makes business decisions that enable the company to increase its earnings, dividends, or share price.

Increase free cash flow
Growth-oriented companies often generate negative free cash flows (FCFs), meaning that they have cash shortfalls after accounting for capital expenditures. Companies that have plenty of available cash are in the best position to pursue new opportunities or to repurchase shares.
A company that transitions from generating negative to positive FCF creates shareholder value, and companies that continue to increase their FCF continue to increase the value for shareholders.
Pay dividends
A company can create shareholder value by beginning to pay a dividend. It can further boost shareholder value by raising its dividend payout rate. As dividends are typically disbursed in cash, a shareholder can either receive the value of a dividend directly or arrange for all dividends received to be automatically reinvested. Reinvesting all dividends is the best way to maximize shareholder value from dividend payments since it enables you to harness the power of compounding interest.