Tesla is among the growing number of companies using artificial intelligence (AI). The company uses AI to improve its autonomous driving capabilities, among other things. The company increased its AI compute training by more than 400% in 2024 as it seeks to leverage that technology to drive more of its operations.

Can anyone invest in Tesla stock?

Anyone with a brokerage account can invest in Tesla stock. The company trades on the Nasdaq exchange under the stock ticker TSLA.

Who is the CEO of Tesla?

Elon Musk has served as the CEO of Tesla since October 2008.

When was Tesla founded?

Tesla was founded in July 2003 in San Carlos, Calif.

How to Buy Tesla Stock (TSLA): Your Complete Guide

Get step-by-step guidance on how to invest in Tesla stock and learn the ins and outs of this company.

By Matthew DiLallo – Updated Mar 19, 2026 at 12:53 PM EST | Fact-checked by Parker Hicks

Key Points

Tesla produced 1.8 million EVs by mid-2024 and almost 500,000 by Q2 2025.
To invest in Tesla stock, one needs a brokerage account and can use market or limit orders.
Tesla plans to keep increasing EV production by building more gigafactories.

Tesla (TSLA -1.40%) is one of the most recognizable companies in the world and a leader in electric vehicles, energy storage, and clean technology. The company continues to scale production, adding new gigafactories and expanding into areas like artificial intelligence and autonomous driving -- growth that has helped fuel strong investor interest in the stock.

If you're considering becoming a Tesla shareholder, buying the stock is straightforward. Here’s a simple, step-by-step guide to help you get started, plus a few things to think about before you invest.

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A Tesla car at a charging station. — Image source: Getty Images.

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NASDAQ: TSLA

Tesla

Today's Change

(-1.40%) $-6.20

Current Price

$435.90

Key Data Points

Market Cap

$1.6T

Day's Range

$428.19 - $441.06

52wk Range

$273.21 - $498.83

Volume

2.6M

Avg Vol

60.8M

Gross Margin

19.07%

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Among the most notable funds with a meaningful weighting to Tesla stock are:

Consumer Discretionary Select Sector SPDR Fund (XLY -0.97%): This fund provides investors with exposure to the consumer discretionary sector of the S&P 500 index. Tesla was the ETF's second-largest holding in late 2025 at a 20.2% allocation. This fund has a very low ETF expense ratio of 0.08%.
Simplify Volt TSLA Revolution ETF (TESL -1.98%): This fund aims to make a concentrated bet on disruptive companies it believes will dominate the autonomous driving sector. Tesla was its largest holding in late 2025 with a 52% allocation. The fund has a relatively high expense ratio of 0.97%.
ARK Autonomous Technology & Robotics ETF (ARKQ -0.66%): The actively managed ETF by Cathie Wood focuses on investing in companies engaged in autonomous technology and robotics. Tesla was the fund's largest holding in late 2025 at an 12.42% allocation. The ETF has a 0.75% expense ratio.

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Data source: Tesla

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FAQs on Tesla

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About the Author

Matt DiLallo has been a contributing Motley Fool stock analyst specializing in the energy, industrials, and real estate sectors since 2012. He also covers dividend-paying stocks, pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

TMFmd19

@MatthewDiLallo

Matt DiLallo has positions in Ford Motor Company and Tesla and has the following options: short March 2026 $14 calls on Ford Motor Company. The Motley Fool has positions in and recommends Tesla. The Motley Fool recommends General Motors. The Motley Fool has a disclosure policy.

How to Buy Tesla Stock (TSLA) in 2026: A Beginner-Friendly Guide

Get step-by-step guidance on how to invest in Tesla stock and learn the ins and outs of this company.

Key Points

NASDAQ: TSLA

Key Data Points

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FAQs on Tesla

Does Tesla use AI?

Does Tesla use AI?

Can anyone invest in Tesla stock?

Can anyone invest in Tesla stock?

Who is the CEO of Tesla?

Who is the CEO of Tesla?

When was Tesla founded?

When was Tesla founded?

About the Author

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FAQs on Tesla

Does Tesla use AI?

Does Tesla use AI?

Can anyone invest in Tesla stock?

Can anyone invest in Tesla stock?

Who is the CEO of Tesla?

Who is the CEO of Tesla?

When was Tesla founded?

When was Tesla founded?

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