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Levi Strauss Is Winning Overseas, but Not So Much at Home

By Timothy Green - Updated Oct 9, 2019 at 4:54PM

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A weak wholesale business in the Americas and flat sales in its core business troubled investors.

Denim company Levi Strauss (LEVI -1.45%) beat analyst expectations with its third-quarter results on Tuesday evening, but investors weren't satisfied. The stock was down Wednesday morning, with weak sales in the Americas, a profit decline, and a stagnant men's bottoms business overshadowing all the positives. Here's what investors need to know.

Growth in most places

Levi's posted strong growth in its key strategic areas during the third quarter, which drove overall revenue higher.


Q3 2019

Change (YOY)

Compared to Average Analyst Estimate 


$1.45 billion


Beat by $10 million

Non-GAAP earnings per share



Beat by $0.03

Data source: Levi Strauss. YOY = year over year. GAAP = generally accepted accounting principles.

Levi's growth strategy revolves around expanding its business outside of men's bottoms, which saw flat sales during the third quarter. Sales of tops were up 17% adjusted for currency, revenue from women's products jumped 12%, and direct-to-consumer revenue was up 12% as well.

"Our strategies to diversify to faster-growing, high-opportunity, high gross margin businesses continue to drive momentum, as we again grew revenues double-digits internationally, in our direct-to-consumer business, and in the women's and tops categories," said Levi Strauss CEO Chip Bergh in prepared remarks included in the earnings release.

Close-up of a button on a pair of jeans

Image source: Levi Strauss.

Asia and Europe performed well for the company during the third quarter. Sales in Europe soared 18% on a constant currency basis, while sales in Asia jumped 12%. Both the wholesale and direct-to-consumer businesses grew revenue in both regions.

The Americas was a different story. Revenue from the Americas was down 3% in the third quarter, driven by a decline in the wholesale business. Direct-to-consumer revenue was up 9%, but it wasn't enough to offset weak wholesale demand. A reset of the Dockers product line and lower shipments to off-price retailers contributed to the decline.

The company does expect its wholesale performance in the Americas to improve in the fourth quarter, although headwinds will remain in place. "For now, we see the third quarter as the toughest comp for the full year. And while we'll have the tail of the Dockers impact, and lower off-price sales again in Q4, we expect that U.S. wholesale comparisons to prior year will improve in the fourth quarter," Bergh said during the earnings call.

Lower profits and unchanged guidance

Levi's adjusted earnings per share slumped during the third quarter, but taxes were mostly to blame. Tax benefits during the prior-year period reduced income tax expense and inflated net income, leading to a tough comparison. Levi reported a tax rate of 18% in the third quarter, up from just 8% in the prior-year period.

Also hurting the bottom line was a lower gross margin. Gross margin was down 20 basis points year over year, although this was entirely due to currency. Adjusted for currency, gross margin would have increased by 40 basis points thanks to revenue growth in the direct-to-consumer and international businesses.

Levi kept its full-year guidance unchanged. The company expects constant-currency revenue growth of 5.5% to 6%, roughly flat gross margin and adjusted operating income, and an effective tax rate between 19% and 20%. A strong U.S. dollar is expected to have a negative impact of 275 basis points on revenue growth and 450 basis points on adjusted operating income growth.

With Levi struggling in the Americas, partly offsetting strength in other areas, the growth story the company pitched earlier this year when it went public doesn't look all that compelling. Diversification is helping to push up revenue, but the core men's bottoms business is treading water. This just doesn't look like a growth stock, and its valuation should reflect that.

Timothy Green has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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