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Why Ford Motor Stock Is Up Today

By John Rosevear – Jun 8, 2020 at 2:27PM

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The new plug-in Escape matches up well with its chief rival.

What happened

Shares of Ford Motor (F -1.39%) were trading higher on Monday after the company revealed a new plug-in hybrid version of its Escape SUV that outpaces a key competitor from Toyota (TM -1.15%).

As of 2:22 p.m. EDT, Ford's shares were up about 2.4% from Friday's closing price. 

So what

Ford said that its new plug-in hybrid (PHEV) Escape will have an EPA-estimated electric fuel economy rating of 100 MPGe and a starting price of $34,285.  Both of those numbers were better than the figures for the SUV's likely chief rival, the upcoming PHEV Toyota RAV4 Prime, which will have an estimated 94 MPGe and a starting price of just over $39,000.

A woman plugs a charger into a red Ford Escape plug-in hybrid SUV.

Ford's new plug-in hybrid Escape matches up well against its Toyota counterpart. Image source: Ford Motor.

The RAV4 Prime is no slouch, though. It will have slightly more electric-only range than the Escape -- 42 miles versus 37 miles -- and more power, with a whopping (by compact SUV standards, anyway) 302 horsepower to the Escape's more pedestrian 209. 

But we should note that those differences reflect different choices by the manufacturers, not a meaningful technology gap in either direction. The takeaway for investors: The new PHEV Escape should find plenty of interested buyers when it arrives at dealers later this year. 

Now what

The Escape PHEV is just one of a slew of new vehicles that Ford plans to launch over the next few quarters. Later this month, in an event eagerly awaited by auto investors, Ford will reveal the all-new 2021 F-150 pickup -- followed by a brand-new Bronco SUV in early July. 

John Rosevear owns shares of Ford. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Stocks Mentioned

Ford Motor Stock Quote
Ford Motor
$13.88 (-1.39%) $0.20
Toyota Motor Stock Quote
Toyota Motor
$145.97 (-1.15%) $-1.69

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