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T-Mobile Introduces 3 TVision Streaming Services as "TV Done Right"

By Anders Bylund – Updated Oct 28, 2020 at 9:34AM

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The self-styled mobile uncarrier wants to disrupt the cable TV industry with a selection of specialized channel bundles at a low price.

Wireless network operator T-Mobile (TMUS -2.66%) released another promotion under the Uncarrier banner on Wednesday. TVision is a portfolio of video-streaming services divided into three separate platforms with different channel lineups, aimed at disrupting the cable TV industry.

Introducing TVision by T-Mobile in white and magenta on a black background.

Image source: Getty Images.

"TVision is TV done right," according to T-Mobile's press materials. "It's everything you love about cable and streaming services, minus the stuff you don't, like clunky boxes, annual contracts, and expensive bloated packages just to get the channels you really want."

Instead of offering monolithic packages of pre-selected TV channels, the retooled TVision platform is divided into three distinct streaming services with unique channel lineups.

TVision Live offers local stations, live sports, and news in three package sizes. The basic Live TV service provides more than 30 channels for $40 per month. Live TV+ adds more than 10 regional sports channels for $50 per month. Live Zone steps up to $60 per month, adding another bundle of 10 pro sports networks. All TVision Live plans include 100 hours of cloud DVR storage and access to over 10,000 on-demand titles.

TVision Vibe offers more than 30 channels focused on comedy, drama, and lifestyle content for $10 per month. Vibe also provides several thousand on-demand programs.

Finally, TVision Channels lets you put together a unique lineup of premium content channels under a single bill.

TVision is exclusive to customers with an active T-Mobile or Sprint wireless plan, launching for T-Mobile users on Nov. 1 and Sprint customers later in November. Pre-paid customers will be able to sign up for TVision in 2021.

In a promotional partnership with Apple (AAPL 3.71%), T-Mobile will throw in a full year of free Apple TV+ service for customers of the TVision Live TV+ or Live Zone services. They can add an Apple TV 4K for $99, which is an $80 discount from the device's ordinary price tag.

The new services will have dedicated apps in the Apple, Android, and Amazon (AMZN 7.38%) Fire TV app stores at launch. There was no mention of Roku (ROKU 9.03%) support in the press materials, though that could come later.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Anders Bylund owns shares of Amazon, Roku, and T-Mobile US. The Motley Fool owns shares of and recommends Amazon, Apple, and Roku. The Motley Fool recommends T-Mobile US and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

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