While the reservations are nonbinding, the total is a significant indication of interest in the truck, which is designed around the needs of commercial and government fleet operators. Lordstown said that the average order is for nearly 600 trucks.
In a statement, CEO Steve Burns noted that all of the pre-orders are from commercial fleets. Burns emphasized that government fleet operators, including U.S. military representatives, have also expressed interest in the truck. But government fleets can't place pre-orders; they need to wait until the truck is in production later this year.
The Endurance is a full-size electric pickup designed for fleet operation, with a claimed range of about 250 miles and a towing capacity of up to 7,500 pounds. The initial trucks will be configured as crew cabs with medium-length beds; other configurations may be introduced later on.
In that initial configuration, the Endurance is expected to start at $45,000 after U.S. government incentives.
The company is operating in a former General Motors ( GM -2.15% ) factory in Lordstown, Ohio. GM is an investor in Lordstown and has provided some technical assistance, Lordstown has said.
The company confirmed on Monday that it is now building beta versions of the Endurance for testing. It expects to begin production of trucks for customers in September.