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Tesla (TSLA +5.42%) has slashed its car prices, sending its margins and profits down sharply. In this video, Motley Fool contributors Jason Hall and Jeff Santoro break down how this strategy could be a great way to take market share, but it could also be a sign of trouble brewing, based on what we are hearing from other automakers, including legacy giants General Motors (GM +2.77%) and Ford (F +1.91%), along with weakening demand at EV startups Lucid Group (LCID -2.33%) and Rivian (RIVN +1.92%). 

*Stock prices used were from the afternoon of Oct. 25, 2023. The video was published on Oct. 29, 2023.

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About the Author

Jason Hall
Jason Hall is a contributing Motley Fool stock market analyst with more than a decade of experience writing about dividend stocks and long-term investing. He has been with the company since 2012 and previously spent over 10 years in technical sales in the printing and information services industry. Jason also founded and operated a small food manufacturing business.
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X@thesmattering

Jason Hall has no position in any of the stocks mentioned. Jeff Santoro has positions in Tesla. The Motley Fool has positions in and recommends Tesla. The Motley Fool recommends General Motors and recommends the following options: long January 2025 $25 calls on General Motors. The Motley Fool has a disclosure policy. Jason Hall is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool

Stocks Mentioned

Tesla Stock Quote
Tesla
NASDAQ: TSLA
$376.37
(+5.42%)+$19.36
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---% Avg Return
Ford Motor Company Stock Quote
Ford Motor Company
NYSE: F
$14.41
(+1.91%)+$0.27
General Motors Stock Quote
General Motors
NYSE: GM
$87.22
(+2.77%)+$2.35
Lucid Group Stock Quote
Lucid Group
NASDAQ: LCID
$4.60
(-2.33%)-$0.11
Rivian Automotive Stock Quote
Rivian Automotive
NASDAQ: RIVN
$15.91
(+1.92%)+$0.30

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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