Electric vehicle sales have struggled in 2024, but that doesn't mean automakers are giving up on the market. General Motors (GM 0.44%) recently announced an electric truck that will cost $95,000 and may be a compelling product even at that lofty price.

In this video, Travis Hoium digs into the announcement and shows why GM may be ahead of Rivian and Ford in electric trucks.

*Stock prices used were end-of-day prices of April 4, 2024. The video was published on April 7, 2024.