Citing "conservative" forecasts from market researchers Gartner and IDC, Windows Phone marketing head Achim Berg expects Windows Phone to claim more than 20% of the smartphone market by 2015. With Apple's
It's a bold goal, but I don't see it happening. Apple would have to fail to garner more market share while Microsoft would need to grab multiples of its current position. It's certainly possible, although doubtful. In fact, it's more possible now than ever before.
The smartphone gods have decided to give Mr. Softy a break, and Windows Phone's prospects have substantially improved in recent weeks despite being late to the party. It must be from all the mobile users sacrificed via Windows Mobile 6 over the years. The operating system itself has some catching up to do, but its next iteration, Mango, makes significant progress in several key departments, like multitasking.
Partnering with Nokia
It will be interesting to see if other OEMs, like Samsung and LG, ask for similar treatment as they consider diversifying their offerings away from Google
I'm one of the first people to tell you that Windows Phone is looking more and more like a viable smartphone platform. I just don't think it will ever surpass iOS or Android. However, I do think the stage is set for it to overtake Research In Motion
Fool contributor Evan Niu owns shares of Apple, but he holds no other position in any company mentioned. Click here to see his holdings and a short bio. The Motley Fool owns shares of Apple, Research In Motion, Google, and Microsoft. Motley Fool newsletter services have recommended buying shares of Apple, Microsoft, and Google. Motley Fool newsletter services have recommended creating a bull call spread position in Microsoft. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.