Even though Microsoft made an early $240 million investment in Facebook
Rumors are now surfacing that Microsoft is in the process of acquiring Yammer, an enterprise-centric social network start-up. The service facilitates collaboration and information sharing within companies and is different from the dominant professional social network LinkedIn
Yammer focuses on creating social networks within companies, but it helps you build external networks as well. It boasts 200,000 enterprise customers, including 85% of the Fortune 500. Its customer base is fairly diverse, including names like eBay, Ford, and Intuit, among others.
Acquiring the start-up would kick up Microsoft's competition with salesforce.com
Back in February, Yammer had raised about $85 million in funding at a valuation of $500 million, and Bloomberg is separately corroborating the speculation and even adding a potential price tag of $1 billion to the deal, which could be inked as early as tomorrow.
Social is the next big thing in the enterprise for investors, and Microsoft is buying its ticket in. For a pure play on the social-media craze, this is the stock you should be buying. Its future is much more promising than other social plays, including Facebook, thanks to its healthy monetization model. Grab this free report for more info.
Fool contributor Evan Niu holds no position in any company mentioned. Check out his holdings and a short bio. The Motley Fool owns shares of Microsoft, LinkedIn, Ford, salesforce.com, and Facebook. Motley Fool newsletter services have recommended buying shares of Microsoft, salesforce.com, LinkedIn, eBay, and Ford, creating a bull call spread position in Microsoft, creating a synthetic long position in Ford, and creating a bear put spread position in salesforce.com. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
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