Don't pay any attention to negative press about fast-food giant McDonald's
Take a look at the chart below.
Source: Yahoo! Finance.
As you can see, the Big Mac maker's 20% net margin is more than three times the same figure for the restaurant industry and almost twice that of the average company on the Dow Jones Industrial Average
Other drive-thru giants such as newly listed Burger King
So why does this matter?
It matters because it suggests that McDonald's may be trading for a relative discount at 16.8 times earnings, or that its more highly priced competitors like Yum! and Wendy's are trading for unreasonable premiums at 21.1 and 59.8 times earnings, respectively. Indeed, by this measure, other than Jack in the Box, which trades for 16.1 times earnings, McDonald's stock is the least expensive of the group.
It also matters because of what it says about growth. Namely, for every incremental dollar in new sales, McDonald's brings home nearly twice the amount as, say, Yum! does. Thus, while analysts may be more focused on Yum!'s top-line growth, and particularly in China, perhaps they'd be better served by looking at McDonald's bottom line.
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While you generally don't want to buy a stock based on one number, if you were to do so, McDonald's net margin would be a good place to start. Another place to start is our newest free report about three stocks our analysts are calling "middle-class millionaire-makers." To learn the identity of these stocks before the market catches on, download the free report instantly by clicking here now.
Foolish contributor John Maxfield does not own shares in any of the companies mentioned above. The Motley Fool owns shares of McDonald's. Motley Fool newsletter services have recommended buying shares of McDonald's. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.