Anyone who has ever shopped with a teenager can tell you that retail is a fickle place. For investors, it's not just a matter of staying on top of the trends. Finding durable, differentiated brands is the key. Filtering for pro-social companies can help narrow the list, as long as you don't fall into the Gap trap.
Retail can be a very rewarding place to invest, but it's not easy, especially when social responsibility is one of your chief concerns.
