Anyone who has ever shopped with a teenager can tell you that retail is a fickle place. For investors, it's not just a matter of staying on top of the trends. Finding durable, differentiated brands is the key. Filtering for pro-social companies can help narrow the list, as long as you don't fall into the Gap trap.
Alyce Lomax is a columnist for Fool.com specializing in environmental, social, and governance (ESG) issues and an analyst for Motley Fool One. From October 2010 through June 2015, she managed the real-money Prosocial Portfolio, which integrated socially responsible investing factors into stock analysis. Follow @AlyceLomax
- Mar 13, 2013 at 5:31PM
- Consumer Goods