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How Craft Brewers Battle Big Beer

By Rex Moore - Apr 9, 2013 at 12:52PM

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Beating the big Buds at their own game.

With a 15% year-over-year increase in sales, the craft beer industry is experiencing heady growth these days. Meanwhile, the big boys, led by Anheuser-Busch InBev (BUD -0.52%), SABMiller, and Molson Coors (TAP 3.09%), are losing market share.

Keeping things in perspective, however, the largest craft brewer is Samuel Adams maker Boston Beer (SAM -2.52%), which has only a 1% market share. On top of that, the small brewers are at a huge disadvantage when it comes to distribution and economies of scale.

So how do they battle against the Big Buds of the world? Our Rex Moore asked that question at the recent 2013 Craft Brewers Conference in Washington, D.C. In the first of this series, Andy and Alicia Barr, co-founders of FiftyFifty Brewing in Truckee, Calif., explain their strategy.

 

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Stocks Mentioned

Anheuser-Busch InBev SA/NV Stock Quote
Anheuser-Busch InBev SA/NV
BUD
$55.24 (-0.52%) $0.29
Molson Coors Beverage Company Stock Quote
Molson Coors Beverage Company
TAP
$53.73 (3.09%) $1.61
The Boston Beer Company, Inc. Stock Quote
The Boston Beer Company, Inc.
SAM
$323.12 (-2.52%) $-8.34

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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