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Small Brewers, Big Advantages

By Rex Moore - Apr 12, 2013 at 1:21PM

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Beating Big Bud at his own game.

With a 15% year-over-year increase in sales, the craft beer industry is experiencing heady growth these days. Meanwhile, the big boys, led by Anheuser-Busch InBev (BUD 1.56%), SABMiller (NASDAQOTH: SBMRY), and Molson Coors (TAP 1.12%) -- are losing market share.

Keeping things in perspective, however, the largest craft brewer is Samuel Adams maker Boston Beer (SAM 3.19%), which has only a 1% market share. On top of that, the small brewers are at a huge disadvantage when it comes to distribution and economies of scale.

So how do they battle against the Big Buds of the world? Our Rex Moore asked that question at the recent 2013 Craft Brewers Conference in Washington, D.C., and found answers that benefit not only craft brewers but all small businesses. In the video below, we hear strategy tips from New Belgium Brewing, Whole Foods Market (WFM), and Port City Brewing.

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Stocks Mentioned

Whole Foods Market, Inc. Stock Quote
Whole Foods Market, Inc.
WFM
Anheuser-Busch InBev SA/NV Stock Quote
Anheuser-Busch InBev SA/NV
BUD
$56.10 (1.56%) $0.86
Molson Coors Beverage Company Stock Quote
Molson Coors Beverage Company
TAP
$54.33 (1.12%) $0.60
The Boston Beer Company, Inc. Stock Quote
The Boston Beer Company, Inc.
SAM
$333.41 (3.19%) $10.29

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