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Why Cadillac Is Key to GM's Profits

By John Rosevear - Apr 23, 2013 at 7:59AM

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Why doesn't GM make more money? One reason: It lacks a strong global luxury brand. A look at CEO Dan Akerson's plan to turn Cadillac into a global luxury-car powerhouse.

General Motors (GM -2.19%) sold more vehicles than any company other than Toyota (TM -0.47%) in 2012, but its profits lagged those of many rivals. One reason: GM lacks a global luxury brand. In this video, Fool.com contributor John Rosevear looks at GM CEO Dan Akerson's big plans for Cadillac -- and why that's important for GM's pursuit of stronger profits.

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Toyota Motor Corporation Stock Quote
Toyota Motor Corporation
TM
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F
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Daimler AG Stock Quote
Daimler AG
DDAI.F
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Bayerische Motoren Werke Aktiengesellschaft
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