Mercedes-Benz Rushes to Catch Rivals

By John Rosevear – Jul 18, 2013 at 8:30PM

OTC: MBGY.Y

Mercedes-Benz Group Ag

Market Cap

$82B

Today's Change

(-1.06%) -$0.21

Current Price

$19.60

Price as of April 25, 2024, 3:58 p.m. ET

Mercedes' parent company Daimler beat estimates last week -- but Mercedes' earnings were down. Can the old luxury brand keep up with its hot German rivals?

Mercedes-Benz is counting on the new CLA sedan to help improve its profits, which lag rivals'. Photo credit: Mercedes-Benz

German vehicle maker Daimler (MBGY.Y -1.06%) solidly beat second-quarter earnings estimates late last week, thanks to some one-time items. But earnings at Daimler's crown jewel, Mercedes-Benz, were down -- even as rivals BMW (BAMXF 3.93%) and Audi report record profits.

Can Mercedes keep up with its supercharged archrivals? In this video, Fool.com contributor John Rosevear digs into the numbers to explain why Mercedes is lagging -- and looks at the new models, like the CLA shown above, that Mercedes is counting on to finally boost its profits.

Fool contributor John Rosevear has no position in any stocks mentioned. Follow him on Twitter at @jrosevear. The Motley Fool has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.