GM Falls Behind Japan in Customer Satisfaction

By John Rosevear – Aug 31, 2013 at 3:30PM

NYSE: GM

General Motors

Market Cap

$49B

Today's Change

(-0.17%) -$0.07

Current Price

$42.37

Price as of April 19, 2024, 4:00 p.m. ET

A new survey shows that GM, and to some extent its Detroit rivals, have fallen behind Japan's best in customer satisfaction. Can the General close the gap?

Despite strong new models like the Impala sedan, a new survey found that GM's Chevrolet brand still trails most rivals in customer satisfaction. Photo credit: General Motors.

A new survey released last week showed that the top Japanese automakers lead General Motors (GM -0.17%), Ford (F 0.66%), and Chrysler in customer satisfaction -- and despite Detroit's recent quality gains, the gap may be widening.

What's going on, and is this something that could derail GM's turnaround? In this video, Fool contributor John Rosevear digs into the survey and offers his view on the real reason GM still lags Toyota (TM -1.35%) and Honda (HMC -0.90%) in customer satisfaction.

Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors and owns shares of Ford. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.