Intel's (NASDAQ:INTC) Internet TV service is reportedly delayed until 2014, due to the company having trouble securing all the necessary content deals. This is the same hurdle that other tech giants have faced with trying to crack the living room.

The living room is where the war is moving to, with the tech heavyweights all duking it out. Apple (NASDAQ:AAPL) is expected to have a TV set in the works, Microsoft (NASDAQ:MSFT) has a head start with the Xbox, while Google (NASDAQ:GOOGL) is now tackling the low end with Chromecast.

Controlling the TV is potentially an important weapon in the ecosystem battle, since it anchors consumers and has long upgrade cycles. That might be Apple's angle if it decides to release an Apple TV set. Microsoft and Google naturally embrace more open strategies. Where will Intel fit in?

In this segment from today's episode of Tech Teardown, Erin Kennedy discusses Intel's rumored TV service with Evan Niu, CFA.

Erin Kennedy owns shares of Apple. Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Amazon.com, Apple, Facebook, Google, and Intel. The Motley Fool owns shares of Amazon.com, Apple, Facebook, Google, Intel, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.