Microsoft (NASDAQ:MSFT) wants to serve customers better over the cloud.
On Tuesday, the software maker announced it has agreed to buy cloud-based "customer engagement solutions" provider Parature for an undisclosed sum. Parature's services include such online offerings as mobile customer care on a variety of devices, social customer support (i.e. discussion boards), and online chat with customer service.
Microsoft says the company will add "world-class customer self-service capabilities" to its offerings.
The purchase will add a lot of customers for Microsoft. Describing the acquisition in a press release, Microsoft noted that Parature boasts 70 million users of its services worldwide. Clients of the customer relationship management (CRM) software maker include such well-known brands as Ask.com Tagged and Threadless, corporate clients including IBM, and even the U.S. Environmental Protection Agency.
Microsoft shares were up by about 0.7% in Tuesday morning trading.
Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool owns shares of International Business Machines and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.