Fitbit (NYSE:FIT), the wearable fitness technology company, was started in 2007 by co-founders James Park and Eric Friedman. Fitbit started with relatively basic pedometer products that would clip to one's clothing, growing to eventually sell wristbands that track heart rate, distance and route via GPS, and sync that data to a user's smartphone or desktop computer constantly throughout the day.
At just 8 years old, Fitbit still has a long way to go to prove itself as a company, both in the products it continues to innovate and the way the company performs financially. To get a better idea of this company's future, it's important to understand the leaders running it. Here are the those executives, and the past experiences that have led them to Fitbit.