One of last week's biggest losers was ZAGG (NASDAQ:ZAGG), plunging 14% on its way to its lowest close since mid-October. The stock closed lower for seven consecutive trading days before bouncing back -- slightly -- yesterday.
Unfortunately for ZAGG shareholders there's no discernible news behind the slide. The distributor of third-party accessories for Apple (NASDAQ:AAPL) products and other mobile gadgetry didn't push out unsettling financial results. It won't be stepping up for its next quarterly report until early next month.
There were no compelling competitive products put out, or a concerted effort for Apple or others to introduce ZAGG killers. There was a minor rumble within the ranks of institutional investors. GSA Capital Partners reportedly sold nearly a third of its stake in ZAGG during the first quarter, but it only held a less than 1% stake in the stock anyway.
The market just decided to move on from ZAGG, and that's odd because the company always seems to be at its best when Apple is shaking things up. ZAGG makes Bluetooth keyboards, charging solutions, smartphone cases, and headphones. However, its big product is the InvisibleShield screen that protects smartphones and tablets from getting scratched.
Nothing seems to stir up the opportunity in ZAGG like when Apple tweaks its product lines, and that's just what's happening now with the recent rollout of the iPhone SE and the 9.7-inch iPad Pro. When Apple adjusts the screen size of its toys for grown-ups it forces owners to snap up new protective screens, and that's the money moment for ZAGG. It was actually two weeks ago that ZAGG introduced InvisibleShield offerings and mobile keyboards for Apple's iPhone SE and the 9.7-inch iPad Pro. Apple's screens may be going smaller with these two products, but it's a good opportunity for ZAGG to get bigger.
Mr. Market obviously didn't see it that way. ZAGG's seven-session slide began just a couple of days after unveiling its new offerings. They may not be enough to move the needle, but it feels more incremental than detrimental to ZAGG's prospects right now.
ZAGG has its ups and downs. Revenue slipped for the first time in its publicly traded history in 2013. It had to hose down its guidance along the way. Its top line bounced back in 2014, but margins and operating profits took a hit. It has turned to acquisitions when there's a lull in its performance, and the integration process hasn't always been seamless.
This should be a good year. Analysts see healthy double-digit percentage growth for 2016 on both ends of its income statement. With Apple and its rivals pressed to innovate it's opening up opportunities for ZAGG and its acquired companies to fill the accessories gap when the original hardware manufacturer falls short. ZAGG will have plenty to prove when it reports fresh financials next month, but for now last week's 14% dive has all the makings of a compelling entry point into ZAGG stock.