NASDAQ: AMZN
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You're probably contributing a fair share to Amazon's growing revenue as a consumer, which might have you thinking about investing in the company. Here's a step-by-step guide on investing in Amazon stock, including how much it costs to buy shares of the top e-commerce company.
How to buy Amazon stock
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
How much does it cost to buy Amazon stock?
For years, Amazon stock had seemed out of reach to many beginning investors because it traded at a high price per share. However, the e-commerce giant completed a 20-for-1 stock split in 2022, reducing the share price from about $2,300 per share to $115 per share.
The share price has increased a bit since its split in 2022. However, purchasing one share is still within the reach of most people just starting their investing journey. In late 2025, Amazon's stock was around $220 per share.
If that is still too high for you, many brokerage platforms enable users to invest in fractional shares. Many of those brokers let you invest in Amazon and other companies for as little as $1.
How much should I invest in Amazon stock?
The amount you invest in Amazon stock is up to you, though you should understand basic stock market guidelines for investors first.
With its share price around $220, you probably should have around $2,200 total available to invest before buying Amazon stock. If not, you should allocate less than 10% of what you have available to invest in buying fractional shares.
Due Diligence
How to make a stockless investment in Amazon through ETFs
Many people don't have the time to invest directly into buying individual stocks like Amazon. However, they still want to invest in the company but in a more passive way.
Exchange-traded funds (ETFs) can be a great way to invest passively in Amazon stock. ETFs trade like stocks but hold shares of many companies, making them an easy way to gain broad exposure to the entire stock market or a specific stock market sector. You can buy ETFs just like you'd purchase shares of Amazon's stock, using the ETF's ticker instead of Amazon's.
Exchange-Traded Fund (ETF)
According to ETF.com, 610 ETFs held 1.3 billion shares of Amazon in late 2025. The Vanguard Total Stock Market ETF (VTI -0.01%) owned the most shares of Amazon, at 302 million. Amazon was that ETF's fourth-largest holding, with a 3.3% portfolio weighting.
Many other ETFs have even larger portfolio allocations to Amazon. The Consumer Discretionary Select Sector SPDR Fund (XLY +1.22%) had a more than 21% portfolio weighting to Amazon stock in late 2025, making it an even better way to gain meaningful stockless exposure to Amazon and the consumer discretionary sector.
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The bottom line on investing in Amazon
Amazon is the world's second-largest retailer. It has its sights set on eventually overtaking Walmart at the top, which could drive its stock price higher.
Thanks to the company's recent stock split and the increasing availability of fractional share investing, it doesn't cost much to invest in Amazon. Also, given the ease and convenience of ETFs, you don't have to invest directly in Amazon if you don't have the time, making it even easier to invest in the e-commerce giant these days.
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