If you're keeping up with the Kardashians, you may be wondering how to invest in Skims. Skims is the shapewear, underwear, and clothing line created by Kim Kardashian and her business partners, Emma Grede and Jens Grede. The company's success blasted Kardashian into the billionaires' club. In its latest round of funding in 2023, it was valued at $4 billion.
Because Skims isn't publicly traded, most people can't invest in the company at this point. We'll cover what you need to know about investing in Skims, including whether the company will consider launching an initial public offering (IPO) in the near future.
IPO
Is Skims publicly traded?
Is Skims publicly traded?
Skims was not publicly traded as of mid-2025, so most people can't invest in the company just yet. The New York Times reported that Kardashian and co-founders Jens and Emma Grede were the company's majority stakeholders in a July 2023 profile.
Skims went through its Series C funding round in 2023, often the last round of venture capital financing for a company before its IPO. Investment firm Wellington Management, a frequent investor in pre-IPO companies, led the latest round of funding.
When will Skims IPO?
When will Skims IPO?
There's no date for Skims' trading debut on the IPO calendar yet. The company seemed poised for a 2024 IPO, but in a December 2024 interview with Women's Wear Daily, Jens Grede downplayed any imminent IPO plans.
How to buy
How to buy Skims stock
Once a company goes public, investing in its stock is simple. But to invest in Skims or any other stock that isn't publicly traded, you'll need to be an accredited investor, which basically means you need a high net worth or income or you need to hold a financial license.
If you meet the accredited investor criteria, you may be able to invest in pre-IPO stocks through platforms like Forge Global (FRGE -1.56%) or EquityZen. Otherwise, you'll need to wait until the company goes public to acquire shares.
Here are three stocks you can buy if you have a brokerage account that can help you seize on similar market opportunities.
E.l.f.
The New York Times reports that approximately 70% of Skims customers are millennials or Gen Zers. If you're looking to capitalize on the growing spending power of younger demographics, e.l.f. Beauty (ELF 2.72%) deserves a look. The cosmetic brand is wildly popular among Gen Z and has a huge following on social media platforms like TikTok and Instagram.
Gen Z
In May 2025, e.l.f. announced net sales growth of 28% for fiscal year 2025, and Q4 marked the 25th consecutive quarter of net sales growth and market share gains. The company's recent announcement of an agreement to acquire Hailey Bieber's beauty brand rhode further solidifies its upward trajectory.
Lululemon
Skims may be best known for selling underwear and shapewear, but its best-selling items include athleisure clothing and loungewear. The global athleisure market is forecast to grow at a compound annual growth rate (CAGR) of 9.1% through 2030.
Lululemon (LULU 3.72%) has long been a darling in the world of athleisure. Even as many customers grow antsy about discretionary purchases, Lululemon's net revenue was up 7% year over year for the first quarter of 2025. The company continues to boost its gross margin and has considerable room to grow as it expands its presence in international markets.
E-commerce
If you're interested in investing in any of the above companies, you can do so in just a few easy steps.
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Profitability
Is Skims profitable?
Chief executive Jens Grede told The New York Times that Skims was profitable in July 2023. The company was on track for $750 million in sales for 2023, up from $500 million in 2022. But because Skims isn't a publicly traded company, it doesn't need to disclose its financial data, so it's difficult to know exact details of the company's current profitability.
Should I invest?
Should I invest in Skims?
As of this writing, it's not possible to invest in Skims unless you're an accredited investor. However, if the company goes public, you can buy shares through your brokerage account.
Bear in mind, though, that while you can request shares from your broker at the IPO price, you may not get the number of shares you request -- or any at all. Brokers often receive a limited number of IPO shares and reserve them for institutional investors and high-net-worth customers.
If you cannot get in on Skims' actual IPO, you'd need to wait until the stock starts trading on a stock exchange to purchase shares. Just be aware that investing in companies immediately after their IPO is risky because there's less information available compared to well-established publicly traded companies, and you could wind up overpaying due to hype.
Here are some reasons you might want to add Skims to your portfolio if the company does, in fact, go public:
- You're a fan of Skims' products.
- You already have a diversified investment portfolio but want additional exposure to the retail industry or the consumer discretionary sector.
- You plan to hold the stock long-term and wouldn't lose sleep if the price tanked in the short term.
- You believe the company has a strong competitive advantage and that it has the potential to produce market-beating returns.
ETF options
ETFs with exposure to Skims
Exchange-traded funds (ETFs) are basically a basket of stocks bought and sold as a single investment. Since Skims isn't a publicly traded company yet, you won't find ETFs with exposure to the stock.
Exchange-Traded Fund (ETF)
However, plenty of ETFs focus on similar investment themes.
- Vanguard Consumer Discretionary ETF (VCR 1.65%): Skims is an example of a consumer discretionary company. In other words, Skims makes products customers buy when they have extra money to spend. The ETF invests in nearly 300 small-, medium-, and large-cap consumer discretionary stocks represented in the MSCI US IMI Consumer Discretionary 25/50 index.
- SPDR S&P Retail ETF (XRT 2.6%): If you're bullish on retail stocks, this ETF has 77 holdings in the retail sector and tracks the performance of the S&P Retail Select Industry index.
- Renaissance IPO ETF (IPO 2.02%): If you're looking for broad exposure to recent IPO stocks, the Renaissance IPO ETF is an option. This is the only ETF focused exclusively on recent IPO stocks in the U.S. It has 29 holdings and rebalances quarterly as new companies make their stock market debuts. Companies are removed three years after their IPO.
Related investing topics
The bottom line on Skims
Skims has a strong customer base driven by the Kardashians' widespread popularity and social media presence. It's especially popular among millennial and Gen Z women, many of whom are drawn by the brand's promotion of body-inclusive sizing.
That said, investing in any individual stock can be risky, but that's especially true for IPO stocks. The risk of consumer discretionary stocks can also be especially pronounced if customers curb their spending due to an economic downturn or their concerns that a recession is on the horizon.
Skims could be a good addition to an already-diversified portfolio, depending on your investment goals and whether you're a long-term investor. But since it hasn't filed to go public yet, there's a lot we still don't know.
If the company does go forward with an IPO, be sure to read its Form S-1 -- the registration form companies going public are required to file with the Securities and Exchange Commission so you can thoroughly understand its business before you invest.
FAQ
Investing in Skims FAQ
Is SKIMS going to IPO?
As of August 2025, Skims hadn't filed for an IPO. In December 2024, Skims chief executive Jens Grede downplayed the possibility of an IPO happening anytime soon.
How do I buy Skims stock?
Because Skims isn't publicly traded, you can't buy Skims stock unless you're an accredited investor. If you are an accredited investor, you can check with platforms like Forge Global and EquityZen to see whether shares of Skims and other pre-IPO companies are available.
Who are shareholders in Skims?
Kim Kardashian and European multimillionaire couple Jens and Emma Grede are the majority shareholders in Skims, although their exact holdings have not been disclosed.
Who financed Skims?
Wellington Management led the latest round of funding for Skims. Lone Pine Capital led a 2022 funding round where Skims raised $240 million at a $3.2 billion valuation. Other investors have included D1 Capital Partners, Greenoaks Capital Partners, Alliance Consumer Growth, Thrive Capital, and Imaginary Ventures.
