SoFi Technologies (SOFI -0.98%) is one of the more successful fintech companies, so it's no surprise that many investors are interested in buying SoFi stock. It has been growing quickly and reported nearly $30 billion in deposits as of the second quarter of 2025.
Since SoFi is a publicly traded company, any investor can add it to their portfolio via a brokerage account. In this guide, we'll go over how to invest in SoFi stock and whether it's a good idea.
How to buy
How to buy SoFi stock
You can buy SoFi stock by following a few simple steps.
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should I invest?
Should I invest in SoFi?
You should consider investing in SoFi if you're looking for growth. There's a lot to like about SoFi as an investment opportunity. It provides a wide range of financial products and services, including:
- Bank accounts
- Credit cards
- Brokerage accounts
- Mortgages
- Student loans
- Insurance
Private Student Loans
It's also good at getting members to use multiple services by providing a quality customer experience, which includes educational resources and personalized recommendations. And it's a forward-thinking company that implements artificial intelligence (AI) to reduce operating costs.
Another reason to be bullish on SoFi is its growth over the years. The company's number of members has soared, with consistent year-over-year growth rates exceeding 30%. It has also regularly seen double-digit revenue growth.
Keep in mind that growth stocks like SoFi tend to be more volatile. One particular concern some investors have with SoFi is that it could be overvalued. More conservative investors and those who already have aggressive portfolios may want to be careful about investing in SoFi.
Profitability
Is SoFi profitable?
SoFi is profitable as of 2025. During the second quarter, it posted net income of $97.3 million, compared to $17.4 million during the same period of 2024.
Total revenue for SoFi increased by 26% from 2023 to 2024. That trend has continued in 2025, and in a strong second quarter, revenue grew year-over-year by 44%.
SoFi has also continued to add more members. Total members reached 11.8 million in the second quarter of 2025, up 34% from 8.8 million a year before.
Dividends
Does SoFi pay a dividend?
SoFi doesn't currently pay a dividend, and it hasn't paid one before, either. Right now, SoFi is generally considered a growth stock, and those usually don't pay dividends. It may do so in the future, as there are several bank stocks that make dividend payments to shareholders. But if you're interested in dividend stocks, you'll need to look elsewhere.
Commercial Banking
ETF options
ETFs with exposure to SoFi
An alternative to buying SoFi stock is to buy one of the many exchange-traded funds (ETFs) that invest in SoFi. An ETF pools investor money and puts it into a large number of securities. This type of fund typically has very low fees, making it a cost-effective way to invest.
Here are some of the top ETFs with exposure to SoFi.
- The ARK Fintech Innovation ETF (ARKF -0.52%) invests in companies that are engaged in financial technology (fintech) innovation. SoFi is one of its larger holdings.
- The Global X FinTech ETF (FINX 0.36%) invests in companies that provide financial technology products and services, and SoFi makes up a sizable chunk of its holdings.
- The Vanguard Small-Cap ETF (VB 0.07%) allows you to invest in over 1,400 small-cap stocks in one purchase.
- The Vanguard Total Stock Market ETF (VTI 0.25%) is an easy way to invest in the entire U.S. stock market, including SoFi.
A big advantage of going with an ETF is that it makes investing easier and far less time-consuming. If you invest in individual stocks, you'll need to do much more research to build out your portfolio.
However, you do give up control when investing in ETFs. SoFi will be a much smaller portion of your portfolio this way. Most ETFs with SoFi allocate less than 1% of the money to it. You could also pick an ETF you like so that you have a diversified portfolio while also investing in SoFi on the side.
Stock splits
Will SoFi stock split?
SoFi carried out a one-for-five reverse stock split for its SoFi Select 500 ETF (SFY 0.33%) after the close of trading on Oct. 1, 2024. Shares began trading on a split-adjusted basis the following day.
The motivation for a reverse stock split is to make a stock more attractive to investors, such as if it has a low share price. Some people consider low-priced stocks risky, and brokerage firms can be reluctant to recommend them to clients.
Related investing topics
The bottom line
The bottom line on SoFi stock
With how much it has grown, SoFi is an exciting company for investors. It's certainly one to watch and could be a solid investment choice if you're looking for growth potential. If you decide to buy it, make sure you're prepared to ride out the ups and downs, as it can be volatile.
For those who know they want to buy SoFi stock, all it takes is a brokerage account with cash available. Log in to your account and pull up SoFi on the trade tool, and you can place an investment order.
FAQ
Investing in SoFi FAQ
Is SoFi a buy, sell, or hold?
The consensus on SoFi is that it's a hold right now. That being said, it's best to come to your own decision based on your research of a company. While analysts may consider SoFi a hold, it could be worth a buy for aggressive, growth-focused investors.
Is SoFi a good company to buy?
Many investors consider SoFi a good company to buy. Its revenue, income, and member numbers have all been growing, and the financial products it offers are highly regarded.
Who owns the most SoFi stock?
Vanguard Group owns the most SoFi stock as of reporting on Sept. 23, 2025. At that time, Vanguard Group owned more than 1 billion shares of SoFi, over 50 million more than any other investment group.
