Costco (COST +0.64%) was founded in 1983 by Jim Sinegal and Jeffrey Brotman. However, its roots go back to 1976, when Sol Price opened the first Price Club in San Diego. Price Club was a pioneering warehouse club concept, initially targeting small businesses. Sol Price, inspired by his previous experience with FedMart, a member-only discount store, opened the first Price Club in San Diego. This marked the beginning of the warehouse club concept, selling bulk items at discounted prices to small business members.
Jim Sinegal and Jeffrey Brotman, who had worked with Sol Price at FedMart and Price Club, decided to launch their own warehouse club, Costco Wholesale, in Seattle. In 1993, Price Club and Costco Wholesale merged, becoming PriceCostco, which later changed its name to Costco Wholesale Corporation. Today, Costco's core business model is based on charging an annual membership fee for access to its warehouse stores and online platform. This fee is the significant driver of the company’s consistent profitability.

NASDAQ: COST
Key Data Points
Costco sells a wide variety of products, including groceries, electronics, and household items, often at discounted prices. While it generates revenue from merchandise sales, it prioritizes low prices and high volume, resulting in smaller profit margins on each item. Costco's ability to purchase large quantities of goods allows it to negotiate lower prices with suppliers, which it then passes on to its members. This helps them attract customers and keep membership fees competitive.
Costco's pricing strategy is focused on offering the lowest possible prices, even if it means accepting lower profit margins on individual items. This attracts customers and encourages them to buy in bulk, increasing sales volume. Costco enjoys high customer loyalty, with a membership renewal rate of around 90%, indicating that many members find the value of the membership to be worth the cost. This loyalty contributes to stable membership revenue and helps drive sales volume.
Who is the owner of Costco?
Costco is a publicly traded company that is not owned by a single person or entity. It is owned by its shareholders, including a mix of institutional and retail investors. A large portion of Costco's stock is held by institutional investors, such as mutual funds, pension funds, and investment companies. These institutions often manage large amounts of assets on behalf of others.
Shareholder
Individuals
The top five largest individual shareholders of Costco are:
- W. Craig Jelinek: Served as chief executive officer of Costco from 2012 until his retirement in 2023. Jelinek joined Costco in 1984, initially working as a warehouse manager. He owns 356,409 shares of Costco.
- Hamilton E. James: Current chairman of the board and director of the company since August 1988. He served as the lead independent director from 2005 until August 2017, when he became the non-executive chairman of the board. In addition to serving as the chairman of his family investment firm, Jefferson River Capital, he previously worked in numerous roles at Blackstone (BX +3.07%) as executive vice chairman, president, and chief operating officer. He owns 56,403 shares of Costco.
- Ron M. Vachris: CEO of Costco. Vachris has served as
a director of the company since February 2022, and as chief executive officer and president since January 2024. He has served in a wide variety of roles at Costco through the years. He was Costco's president and chief operating officer from February 2022 to January 2024, executive vice president of merchandising from June 2016 to January 2022, senior vice president of real estate development from August 2015 to June 2016, and senior vice president, general manager of the Northwest region, from 2010 to July 2015. He owns 44,677 shares of Costco. - Richard A. Galanti: Former chief financial officer of Costco. Galanti served in the role for more than forty years, before announcing his intention to retire in 2024. He remained with Costco, serving in an advisory role to assist the incoming CFO until January 2025. He owns 35,126 shares of Costco.
- Jeffrey S. Raikes: Serves as director at Costco and is known for his tenure at Microsoft (MSFT -1.48%) as well as his role as former CEO of the Bill & Melinda Gates Foundation. Raikes has been a director of Costco since December 2008. He owns 30,784 shares of Costco.
Board of Directors
How to invest in Costco
If you want to buy stock in Costco, it only takes a few moments to do so. You can easily buy shares through your brokerage account. If you don’t have one open yet, opening a brokerage account online takes just a few minutes through most major financial institutions. You'll need to provide a few pieces of information, like your name, email, address, date of birth, and Social Security number.
When choosing a brokerage account, you can consider your financial goals, risk tolerance, and the types of investments you want to make. You will want to compare fees, commissions, and trading platforms. You should also consider your investment options on a given platform and the quality of the customer service that the brokerage provides. Once you open the account, you'll need to fund it to start trading.
Related investing topics
Consider your investment goals and how much of your portfolio you want to allocate to shares of the stock. Diversifying your investment capital across quality stocks, whether food stocks, consumer discretionary stocks, or otherwise, that represent numerous industries, can help you ensure you aren’t overly concentrated while enabling you to benefit from numerous sources of growth in a wide range of markets. Take time to look through investor presentations and study the company’s financials, risks, competitive advantage, revenue/profit model, and other key elements of Costco’s business before you put your money to work.
Decide whether you want to place a market order or a limit order for Costco stock. A market order means you buy stock at the current price. A limit order means you buy at a specified price. Your final step is to place an order once you've decided to invest your money. You'll need to enter the stock ticker for Costco, COST. Then, you'll indicate either the number of shares you're buying or the dollar value you want to buy before you press the buy button.



















