5 Bike Stocks to Consider in 2025

Bicycles have been around for more than 200 years, but were far from a high-growth industry until bike sales exploded temporarily during the COVID-19 pandemic. However, the years following the pandemic have been a different story.

Brands and retailers placed massive orders with factories, but when consumer demand collapsed in 2022, all that inventory arrived in warehouses and shops at once. With massive inventory tying up capital, companies across the industry -- from manufacturers to retailers -- have been forced to sell stock at deep discounts to generate cash. And even as traditional bikes remain dominant, electric bicycles or e-bikes are also gaining market share.

The global bicycle market still has the potential for significant expansion in the coming years. Despite the bumpy ride that bicycle businesses are experiencing right now, some analysts still think that the global bicycle market size could reach $274.1 billion by 2032, a compound annual growth rate of more than 11% from its current valuation.

Stocks that play a part in this expanding industry could present an investment opportunity for those with the appropriate investment horizon and risk appetite. Let's take a closer look.

Japanese manufacturing conglomerate Shimano (SMNNY +0.00%) is a top name in outdoor gear. Its bike components are regularly featured on all sorts of bicycle models, from affordable to high-end road bikes.

From brakes to cranksets, Shimano is an important parts supplier for the biking industry.  Historically a slow-and-steady industrial business, Shimano's sales have come under pressure as spending patterns have slowed while global inventories remain high.

Still, if you're looking for a way to bet on bicycles, electric bikes (e-bikes) and related outdoor equipment may be a long-term, durable consumer trend, and Shimano should rank as a smart way to profit over time.  

2. Peloton Interactive

There was arguably no bigger fitness and gym business beneficiary from the pandemic than Peloton (PTON +0.40%). The at-home high-end workout equipment company picked up millions of users in a brief time, but momentum slowed dramatically starting in 2021 as people began leaving home once again. Competition for connected workout equipment increased, and a tragic accident led to a recall of its premium treadmill.

Consumer spending patterns have also changed significantly since the pandemic, affecting companies across a range of industries, and Peloton has been no exception. Peloton went through multiple rounds of layoffs, including a shakeup in May 2024, and Barry McCarthy stepped down as CEO in May 2024, just two years after taking the job.

Peter Stern, a former Ford (F +1.06%) executive, is now leading Peloton's transition and focusing on improving margins and reducing operating costs. Of course, Peloton is not a traditional bicycle company. Its popular bike product is stationary, relying on a large tablet and engaging content to keep users pedaling like mad.

Just bear in mind that Peloton's steep slowdown from triple-digit percentage revenue growth a few years ago will likely continue to create some incredibly volatile share price action. This is probably a stock for only the most aggressive investors with a well-diversified portfolio and healthy risk appetite.

3. Halfords Group

In 2018, Lyft acquired Motivate, the largest bike-share company in the U.S. The acquisition helped Lyft (LYFT +1.92%) expand its presence in the bike-sharing business by integrating Motivate's docked bike systems into its own services and app. This acquisition also brought major city bike-share systems under Lyft's brand, including Citi Bike in New York City and Divvy in Chicago.

Lyft views bikes and scooters as a natural extension of its ride-hailing service, with the long-term goal of becoming a central app for all forms of urban transportation. This strategy allows Lyft to compete for short, inner-city trips that are often more convenient and affordable by bike than by car.

Lyft is seeing steady growth in its core business. In the second quarter of 2025, rides were up 14% year over year to 234.8 million, and active riders grew 10% to 26.1 million, both record highs. For the trailing 12 months ending in Q2 2025, Lyft's revenue was $6.11 billion, an increase of almost 20% year over year. The company also logged net income of $40.3 million for the quarter.

5. Uber Technologies

An investment in Uber (UBER -0.53%) is also a viable option if you want to put cash into a leading mobility provider and gain indirect exposure to the bike and scooter market. While Uber's main business is ride-hailing and delivery, it maintains a significant ownership stake in electric bike and scooter company Lime.

Currently, Lime is preparing for its U.S. initial public offering (IPO). The continued success of the e-bike and scooter market could positively affect both Lime and, by extension, Uber's investment value.

Uber's revenue and gross bookings continue to grow year over year. For the second quarter of 2025, revenue was up 18% to $12.7 billion. The company also generated $2.5 billion in free cash flow in Q2 2025 alone.

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