Duluth

Duluth makes workwear and casual clothing for men and women. Its products help people stay comfortable and protected at work or outdoors. The company serves workers, outdoor enthusiasts, and anyone needing durable, functional clothing.

Gear Up: What Duluth Sells

• Workwear: Durable shirts, pants, and outerwear for manual labor and outdoor jobs.
• Casual Apparel: Everyday clothing like t-shirts, underwear, and shorts for men and women; targets comfort-focused buyers.
• Footwear: Boots and shoes for men and women.
• Accessories: Belts, hats, gloves, and bags; complements main apparel lines.
• Hard Goods: Tools and gear for work and outdoor activities.

From Catalogs to Clicks: Duluth’s Growth Moves

• Launched omnichannel retail model, combining stores, website, and catalogs beginning in 2010.
• Opened two new retail stores in 2025, reaching 63 stores by February 2026.
• Expanded direct-to-factory sourcing in 2025 to lower product costs.
• Closed Salt Lake City fulfillment center in early 2026 to streamline distribution.
• Secured new $100 million credit facility in April 2025 for working capital flexibility.

Why Duluth Stands Out (Without the Flannel Hype)

Duluth integrates online, catalog, and store sales for a seamless customer experience. Its focus on functional, solution-based clothing sets it apart from standard apparel retailers. The company’s direct sourcing and proprietary designs help control costs and maintain product uniqueness.

Five Things You Need to Know

• Net sales were $565.2 million in 2025, down 9.8% from 2024.
• Direct-to-consumer sales made up 62.6% of 2025 revenue, down from 67% in 2024.
• Gross margin rose to 53.4% in 2025, up from 49.2% in 2024.
• Operating loss improved to $10.2 million in 2025 from $36.9 million in 2024.

Bottom Line

Duluth has shifted from catalog roots to a multi-channel retailer focused on functional clothing. The company adapts through cost control, direct sourcing, and a flexible retail footprint.