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Honest(NASDAQ) HNST

Market Cap$403.44MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (2021)-84%
5 Year-71%
1 Year-19%
1 Month-0%
$3.90
+6.28%
+0.23Today
After hours$3.90+$0.00 (+0.00%)
Honest last closing stock price
MetricPriceDate
Last closeUSD 3.892026-08-04
Honest stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week+1.83%USD 3.822026-07-28
1 month-0.26%USD 3.902026-07-02
3 month+14.75%USD 3.392026-05-06
Year to date+50.78%USD 2.582025-12-31
1 year-18.79%USD 4.792025-08-04
3 year+175.89%USD 1.412023-08-04
5 year-70.97%USD 13.402021-08-05
Since inception-84.07%USD 23.002021-05-05

Honest Financials at a Glance

Market Cap

$403.44MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

$352.17M

Net Income (TTM)

-$18.98M

EPS (TTM)

-$0.17

P/E Ratio

-21.64

Dividend

$0.00

Beta (Volatility)

1.59 (High)

Price

$3.90

Volume

1,398,376.573

Open

$3.69

Previous Close

$3.89

Daily Range

$3.68 - $3.91

52-Week Range

$2.07 - $4.78

Estimated Earnings Date

Aug 5, 2026

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About Honest

Honest makes clean and safe products for babies and adults. It creates everyday essentials like diapers, wipes, and skin care. These items help families find healthy personal care options.

What’s in the Bag?

  • Wipes: Includes sustainably-designed cleaning wipes; generated $31.4 million in revenue during the first quarter of 2026.
  • Personal Care: Offers skin and body care products for adults and children; produced $25.9 million in revenue in the first quarter of 2026.
  • Diapers: Features baby diapers with various designs; contributed $20.8 million in revenue during the first quarter of 2026.
  • Baby Clothing: Provides apparel and nursery bedding; the company is currently exiting this category as a seller of merchandise.

Changing the Game Plan

  • Launched the "Powering Honest Growth" plan in October 2025 to improve profitability and simplify business operations.
  • Exited low-margin areas including the apparel category and direct shipping from Honest.com by December 2025.
  • Entered a new $35 million credit agreement with JPMorgan Chase Bank, N.A. in March 2026.
  • Started a $25 million share repurchase program in February 2026 and bought back 1,052,672 shares by March 31, 2026.

The Honest Standard

Honest follows a strict set of rules for product safety and transparency known as the "Honest Standard." It uses an in-house research lab to create new formulas and test them for quality and efficacy.

By the Numbers

  • Revenue was $78.1 million in the first quarter of 2026, down 19.7% from the same period in 2025.
  • Gross margin reached 42.6% in the first quarter of 2026, up from 38.7% a year earlier.
  • Net income turned negative at -$42,000 in the first quarter of 2026, worsening from a $3.3 million profit in the first quarter of 2025.
  • Cash and cash equivalents rose to $90.4 million by March 31, 2026, compared to $89.6 million at the end of 2025.
  • Selling, general and administrative expenses fell to $17.5 million in the first quarter of 2026 from $21 million in the prior year.

Bottom Line

Honest is shifting its focus toward high-margin retail partnerships while moving away from its own shipping and fulfillment operations. This strategy aims to build long-term value through better operational efficiency and brand strength.

AI Generated • May 7, 2026

Industry

Personal Products

Employees

174

CEO

Carla B. Vernón, MBA

Headquarters

Los Angeles, CA 90094, US

HNST Financials

Key Financial Metrics (TTM)

Gross Margin

33.89%

Operating Margin

-4.96%

Net Income Margin

-5.39%

Return on Equity

-10.61%

Return on Capital

-10.05%

Return on Assets

-8.83%

Earnings Yield

-4.62%

Dividend Yield

0.00%

Payout Ratio

0.00%

Stock Overview

Market Cap

$403.44MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

110.08M

Volume

1.40M

Avg. Volume

1.48M

Financials (TTM)

Gross Profit

$119.36M

Operating Income

-$17.47M

EBITDA

-$8.60M

Operating Cash Flow

$23.58M

Capital Expenditure

-$3.18M

Free Cash Flow

$20.40M

Cash & ST Invst.

$90.37M

Total Debt

$11.76M

Honest Performance Analysis

Honest annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31USD 313,651,000-1.6%
20232023-12-31USD 344,704,0009.9%
20242024-12-31USD 378,340,0009.8%
20252025-12-31USD 371,317,000-1.9%
Honest sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-30-3.9%
Q32025-09-30-1.0%
Q42025-12-31-4.9%
Q12026-03-31-11.3%
Honest annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31USD -0.5324.7%
20232023-12-31USD -0.42-21.9%
20242024-12-31USD -0.06-85.3%
20252025-12-31USD -0.14130.8%
Honest sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-3013.0%
Q32025-09-30-80.2%
Q42025-12-31-3234.3%
Q12026-03-3199.8%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q1 2026YOY CHG

Revenue

$78.10M

-19.7%

Gross Profit

$33.27M

-11.7%

Gross Margin

42.60%

N/A

Market Cap

$403.44MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

$2.32M

N/A

Employees

174

N/A

Net Income

-$42.00K

-101.3%

EBITDA

$2.99M

-47.1%

Quarterly Fundamentals

Name
Q1 2026YOY CHG

Total Cash

$90.37M

+24.1%

Total Debt

$11.76M

-40.1%

Accounts Receivable

$34.04M

-20.4%

Inventory

$61.18M

-32.2%

Long Term Debt

$3.08M

-72.0%

Short Term Debt

$8.69M

+0.4%

Return on Assets

-8.83%

N/A

Return on Invested Capital

-10.15%

N/A

Free Cash Flow

$3.79M

+226.2%

Operating Cash Flow

$5.52M

+288.0%

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Questions About HNST

What is the current price of Honest?

Honest is trading at $3.89 per share.

What is the 52-week range for Honest?

Over the past 52 weeks, Honest has traded between $2.07 and $4.78.

How much debt does Honest have?

As of the most recent reporting period, Honest reported total debt of $11.76M.

How much cash does Honest have on hand?

Honest reported $90.37M in cash and cash equivalents in its most recent financial results.

What is Honest’s dividend yield?

Honest does not currently have a dividend yield.

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