What's the highest Disney stock has been?

Disney stock hit an all-time high of $201.91 per share on March 8, 2021.

Did Disney stock split?

Disney has split its stock seven times throughout its history. The last Disney stock split was a 3-for-1 split in July 1998.

How to Invest in Disney (DIS): Your Complete Guide

Get step-by-step guidance on how to invest in Disney stock and learn the ins and outs of this media company.

By Matthew DiLallo – Updated Dec 8, 2025 at 12:48 PM EST | Fact-checked by Parker Hicks

Key Points

Disney's streaming investments are beginning to yield profits, enhancing shareholder returns.
Recent profitability from box office hits and strong park attendances boosts Disney's fiscal outlook.
Purchasing Disney stock involves considering personal investment goals and preferences.

Disney (DIS +2.38%) is one of the most iconic entertainment companies in the world, from Disney+ and Pixar to ESPN and its theme parks. As Disney’s streaming business improves and box office performance rebounds, more investors are wondering whether now is a good time to buy the stock.

If you're thinking about adding Disney to your portfolio, here’s how to buy shares and what to consider before investing.

Loading paragraph...

NYSE: DIS

Walt Disney

Today's Change

(2.43%) $2.49

Current Price

$104.78

Key Data Points

Market Cap

$178B

Day's Range

$101.65 - $104.85

52wk Range

$92.19 - $124.69

Volume

154K

Avg Vol

9.9M

Gross Margin

31.63%

Dividend Yield

1.22%

Loading company_card...

Loading paragraph...

DIS profits vs stock price — Data source: Ycharts.

Loading image...

Loading paragraph...

Data source: ETF Database.
Exchange-traded Fund	Fund Weighting	ETF Expense Ratio	ETF Category
First Trust S-Network Streaming & Gaming ETF (NYSEMKT:BNGE)	3.83%	0.70%	Streaming and gaming stocks
Communications Services Select Sector SPDR Fund (NYSEMKT:XLC)	3.82%	0.08%	Communications stocks
iShares Global Comm Services ETF (NYSEMKT:IXP)	3.73%	0.40%	Communications stocks
AdvisorShares Gerber Kawasaki ETF (NYSEMKT:GK)	2.48%	0.76%	All stocks

Loading table...

Those five ETFs all have relatively similar weightings to Disney stock. That makes them all decent options to gain some exposure to the entertainment giant. However, given its low ETF expense ratio, the Communications Services Select Sector SPDR Fund stands out as the best option for those seeking a low-cost way to invest in Disney and other companies in the communications sector.

Loading paragraph...

Exchange-Traded Fund (ETF)

An exchange-traded fund, or ETF, allows investors to buy many stocks or bonds at once.

Loading definition...

Loading paragraph...

Data source: Disney.
Payable Date	Amount	Closing, Pre-Split Price
July 1998	3-for-1	$111
May 1992	4-for-1	$153
March 1986	4-for-1	$143
January 1973	2-for-1	$215
March 1971	2-for-1	$178
November 1967	2-for-1	$105
August 1956	2-for-1	N/A

Loading table...

All of Disney's stock splits have occurred when shares topped $100. Disney's stock was once again above the triple-digit mark in late 2024, so it's possible Disney could split its stock again soon.

Loading paragraph...

FAQs on Investing in Disney Stock

Loading faq...

About the Author

Matt DiLallo has been a contributing Motley Fool stock analyst specializing in the energy, industrials, and real estate sectors since 2012. He also covers dividend-paying stocks, pre-IPO companies, ETFs, and other investing topics. He holds an MBA from Liberty University.

TMFmd19

@MatthewDiLallo

Matt DiLallo has positions in Walt Disney and has the following options: short March 2026 $125 calls on Walt Disney and short November 2025 $130 calls on Walt Disney. The Motley Fool has positions in and recommends Walt Disney. The Motley Fool has a disclosure policy.

How to Buy Disney Stock (DIS): Your Complete Guide

Get step-by-step guidance on how to invest in Disney stock and learn the ins and outs of this media company.

Key Points

NYSE: DIS

Key Data Points

Exchange-Traded Fund (ETF)

Related investing topics

How to Buy C3.ai Stock (NYSE:AI) in 2026

How to Buy Costco Stock (COST) in 2026

How to Buy Shopify Stock (SHOP) in 2026

How to Buy Apple Stock (AAPL): Everything Investors Need to Know

FAQs on Investing in Disney Stock

About the Author

Read Next

Stocks Mentioned

Premium Investing Services

Exchange-Traded Fund (ETF)

How to Buy C3.ai Stock (NYSE:AI) in 2026

How to Buy Costco Stock (COST) in 2026

How to Buy Shopify Stock (SHOP) in 2026

How to Buy Apple Stock (AAPL): Everything Investors Need to Know

FAQs on Investing in Disney Stock

What's the highest Disney stock has been?

Did Disney stock split?

How to buy Disney stock

What does Disney do?

Should you invest in Disney?

Is Disney profitable?

Does Disney pay a dividend?

How to invest in Disney through ETFs

Will Disney stock split?

The bottom line

Related investing topics

FAQS

NYSE: DIS

Key Data Points