Another example can be seen in the energy sector with the adoption of renewable energy sources versus continued reliance on fossil fuels. Again, we can see two paths here.
One path could see increased investment in solar, wind, and other renewable energies due to environmental policies and technological advancements. The other path might involve new methods of fossil fuel extraction and use, driven by economic factors and technological improvements in efficiency and emissions reduction.
2. Make strategic adjustments
After spotting these key turning points, businesses and investors can tweak their strategies to stay ahead. This might mean shifting resources, changing up investments, or restructuring how they operate. For example, in the technology sector, bifurcation can occur with the advancement of artificial intelligence (AI) and automation.
Many companies face a choice regarding how they would like to implement customer service. Companies might face a split between investing heavily in AI-driven processes to enhance efficiency and reduce labor costs versus focusing on human-centric services that focus much more on personalized customer experiences. It's possible that the more AI becomes involved in customer service, the more humans might prefer speaking with other real certified homo sapiens rather than bots only.
3. Continue to monitor and adapt your strategy
By making adaptations based on real-time information, businesses and investors can better handle changes and reduce risks. One example of this can be seen in the retail sector with the shift toward e-commerce versus traditional brick-and-mortar stores. Retailers need to monitor consumer behavior and technological trends to determine whether to invest more in online platforms or enhance their physical store presence.
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