Spam detection: NLP can use a number of rules to clear out emails and texts that (hopefully) are spam, weeding out messages that include poor spelling, bad grammar, inappropriate urgency, and other common features of nuisance messages.
Machine translation: Translating words from one language into another isn't always a straightforward proposition. IBM notes, for example, that the English phrase, "The spirit is willing, but the flesh is weak," was originally translated into Russian as "The vodka is good, but the meat is rotten." The Google (GOOG +0.35%) (GOOGL +0.33%) Translate service remains the standard.