Please ensure Javascript is enabled for purposes of website accessibility

Nissan Will Provide Automated Driving Technology in All Future Models

By John Bromels – Oct 9, 2020 at 5:42PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

More than 20 new designs will showcase the tech by 2023.

Self-driving: It's not just for Tesla (TSLA -0.19%) owners! Japanese automaker Nissan (NSANY 0.14%) announced on Thursday that it will include automated driving features in all of its future models, regardless of price.

In an ambitious three-year plan, the company expects to roll out 20 new models by 2023, all of which will feature some level of automated driving capability. The move comes as competition heats up among automakers of all sizes to implement advanced technology like long-range batteries, automated driving, and heads-up displays. 

A concept rendering of an autonomous vehicle cockpit.

Image source: Getty Images.

Race to the top

Nissan, the ninth-largest automaker in the world by revenue, has had some success bringing technological innovations to market. It was the first carmaker to offer a mass-market battery-electric vehicle, the Nissan Leaf, in 2010. In 2016, the company introduced its ProPILOT 1 technology, which allowed a car to automatically follow the car in front of it while driving on the highway. That technology will come standard on Nissan's lower-priced models.

More upscale vehicles, including Nissan's new Ariya battery-electric crossover SUV, will get an upgraded version of the technology, ProPILOT 2.0. Unveiled last year, ProPILOT 2.0 purports to be the world's first system "combining navigated highway driving with hands-off single-lane driving capabilities." The Ariya is scheduled for a 2021 release. By 2023, Nissan hopes to sell 1.5 million vehicles per year with ProPILOT technology.

Rival carmakers are pursuing their own versions of the technology. Tesla plans to offer automatic tracking and lane-maintaining technology as standard equipment on its Model 3 sedans, and is considering rolling out an Autopilot subscription service. Other manufacturers offer automated-driving technology as an optional feature, or standard on higher-priced vehicles only. But Nissan's move may accelerate the race to include such features as standard on most cars.

John Bromels owns shares of Tesla. The Motley Fool owns shares of and recommends Tesla. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Nissan Motor Stock Quote
Nissan Motor
NSANY
$7.28 (0.14%) $0.01
Tesla Stock Quote
Tesla
TSLA
$182.86 (-0.19%) $0.34

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
356%
 
S&P 500 Returns
118%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.