Please ensure Javascript is enabled for purposes of website accessibility

Ford's China Sales Surge 73% as Restructuring Plan Takes Hold

By John Rosevear - Apr 8, 2021 at 11:00AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Blue Oval's renewed focus on SUVs and Lincolns is paying off in China.

Ford Motor Company (F 1.65%) said today that it sold nearly 154,000 vehicles in China in the first quarter, up 73% from a year ago, as the company continued to rebound from business missteps and the COVID-19 outbreak in early 2020.

Ford's sales in China have now increased year over year for four straight quarters, a sign that the turnaround plan implemented by the company's China chief, Anning Chen, is taking hold. 

Chen joined Ford from Chinese automaker Chery Automobile in October of 2018, after several quarters of sales declines. Chen's aim since taking the reins has been to overhaul Ford's products and business to better align with Chinese consumers' expectations. He said that the growth streak is just a beginning. 

"We intend to fully build on these four consecutive quarters of sales growth to meet rising Chinese consumer demand with our 'Best of Ford, Best of China' strategy," Chen said in a statement. 

A blue Chinese-market Ford Explorer, a 7-passenger crossover SUV, shown on a dirt road.

Familiar Ford and Lincoln SUVs like the Explorer are doing well with Chinese consumers. Image source: Ford Motor Company.

Most of Ford's product line in China would be familiar to Americans, but not all. The company has focused on sales of Lincoln luxury vehicles (particularly crossover SUVs) and familiar Ford-brand crossovers, with a few added models that are unique to the Chinese market.

The locally made Lincoln Corsair and Aviator SUVs helped drive a 217% year-over-year gain for the Lincoln brand, with sales of about 19,300. Ford-brand sales rose 44.7% as its SUV sales roughly doubled, led by the Explorer, Escape, and Edge, and a new China-only SUV model called the Equator. 

Rival General Motors (GM 1.38%) said on April 6 that its sales in China rose 69% from the first quarter of 2020. 

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Ford Motor Company Stock Quote
Ford Motor Company
F
$13.27 (1.65%) $0.21
General Motors Company Stock Quote
General Motors Company
GM
$37.61 (1.38%) $0.51

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
338%
 
S&P 500 Returns
119%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/17/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.